Love Bombing as a Narcissistic Attachment Style
Getting hit by a love bomb feels glorious! The lavish attention and affection seems to answer our prayers. We’ve found Mr. or Ms. Right — our soul mate; unsuspecting that we’ve been targeted by a narcissist. The bomber abruptly changes colors and loses interest, and our dream comes crashing down. The rejection is excruciating, especially at the height of romance. It’s a traumatic shock to our heart. We feel duped, betrayed, and abandoned. We’re confused and try to make sense of the nightmare that was once a dream. What we thought was real was in fact a mirage. We search for answers, doubt and blame ourselves, often losing trust in ourselves and the opposite sex.
Sometimes, partners are ghosted by their disappearing suitor, are dumped by text, email, or a phone call. If they’re rejected in person, they’re bewildered by the coldness of the narcissist, who just recently expressed love and promised an amazing future together. They may discover that they’ve been disposed of for a new prospect, cheated on, or two-timed all along. It’s devastating and can be hard to let go, because all of their memories are happy and wonderful. It takes time to accept the truth of who the bomber really was. Denial protects victims from the painful truth that relationship was not what they imagined.
Love Bombing and Narcissistic Supply
Research shows that love bombers have low self-esteem and are often narcissists; although not all narcissists are love bombers, and some non-narcissists are. Despite a façade of confidence and independence, narcissists feel insecure and empty. They require constant reassurance or “narcissistic supply” from those around them, but, like vampires, it’s never enough to fill their emptiness or satisfy their hunger.
Rather than confidence, they actually fear that they’re undesirable. Their sense of self is determined by what others think of them; they try to control what others think to feel better about themselves. Thus, love bombing is thus a means to seek attention, to boost their ego, and fulfill self-enhancement needs for sex, power, and control. When they’re depressed, have suffered a loss, or are disenchanted with their last conquest, they look for new narcissistic supplies.
Many narcissists employ seduction, engage in game-playing, and use relationships for self-enhancement. Dating is intense and moves quickly. The attention can be dizzyingly exciting to the recipient. There’s frequently excessive communication, reflecting the love bombers’ neediness for affirmation, usually by text or social media, where they can exercise more control at a distance.
Idealization and Devaluation
For a narcissist, it’s not enough to be liked or appreciated. It only counts when the other person has status or highly valued qualities, such as wealth, beauty, special talents, power, celebrity, or genius. Narcissists idealize prospective partners to augment their own lack of self-esteem. The thinking is, “If I can win over the admiration of this very attractive person, then I must be worthy.”
As reality creeps into the relationship, they discover that their partner is inadequate or fear that their flawed, empty self will be revealed as expectations for emotional intimacy increase. Any slight or imagined chink in their ideal image of their partner feels painful. As narcissists’ vision of their perfect partner deteriorates, their hidden shame increasingly causes discomfort. They in turn project this onto their partner, whom they criticize and devalue. This is particularly true of perfectionistic narcissists. When their partner’s luster fades, he or she no longer provides a satisfactory object to boost their self-esteem. They discard their partner and look elsewhere for a new source of narcissistic supply. When relationships with narcissists endure, the partner feels drained, hurt, resentful, and lonely. Disrespect and lack of caring damage his or her self-esteem over time.
Narcissists have insecure attachment styles that are either avoidant or anxious, or some combination. People with insecure attachment styles feel a basic insecurity stemming from relationships with early caregivers. They doubt the reliability of others to satisfy their emotional needs, and base their self-esteem on the behavior and responses of others. (Related reading: “When a Narcissist Is Also Codependent.”) One study showed that people with an insecure attachment style were more likely to engage in love-bombing.