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Older Adults Not Easily Swayed by Emotions, Negative Info

New research suggests that compared to younger adults, older adults are less distracted by negative information or emotions, even in the earliest stages of attention. However, older adults do appear to be influenced by positive information.

Investigators looked at “emotion-induced blindness,” which refers to distractions caused by emotionally arousing stimuli. In four experiments using a quickly presented sequence of images, they examined how older adults prioritize emotional information.

They found both younger and older adults demonstrated emotion-induced blindness, but older adults were more distracted by positive information and less distracted by negative information.

Study results appear in the journal Emotion.

“What makes our new findings striking is that we found evidence of the positivity effect at such an early, attentional level,” said lead author Dr. Briana Kennedy. Kennedy is a postdoctoral scholar in the Emotion & Cognition Lab at the USC Leonard Davis School of Gerontology.

“Older and younger adults were distracted differently by the same negative images that appeared for only a fraction of a second,” Kennedy explained.

“Older adults seem to view their world with a filter that cares less about negative information than younger adults — to the point that, without even having time to think about and reflect on what they are seeing, they give less attention to it.”

Studies have shown that compared with younger adults, older adults tend to favor positive information more than negative information in their attention and memory. What has remained unclear about this long-observed “positivity effect” is at which stage it impacts cognitive processing and its influence on processing other stimuli appearing around the same time.

Participants in the USC study were shown a rapidly displayed series of landscape images and given the task to correctly identify the direction of one rotated picture. Those images were punctuated with irrelevant positive or negative images that appeared soon before the rotated picture.

The positive images included babies or happy couples while the negative images included disturbing or threatening situations like a man approaching a woman with a knife.

Both older and younger adults were less accurate in identifying the rotated landscape image after these “emotional distractors.” However, compared to younger adults, older adults were less distracted by negative and more distracted by positive images. This observation suggests that a selective bias toward positive information occurs early in older adults’ visual processing.

“The exciting thing about this effect is how quickly the images are presented — it’s only hundreds of milliseconds that these images are on the screen,” Kennedy said. “This allowed us to measure the early levels of cognition and see how something that’s emotional can disrupt our perception and awareness of things that come after it.”

In previous studies on emotion, which involved mostly slower-paced attention and memory tasks, older adults saw and remembered positive images better and negative images worse. The researchers wanted to see if that happens in early attention and found that even when images were presented quickly, older adults were more distracted by positive rather than negative images.

“These older adults don’t really have time to reflect and think too much about something being positive or negative when they’re seeing them flash so quickly on the screen,” Kennedy said.

“Older adults have a sort of active filter when they’re looking at things, prioritizing things that are positive and deprioritizing things that are negative compared to younger adults.”

Researchers said the most obvious implications of the research involve learning how to best communicate information to older adults. Kennedy noted that using positive imagery may lead to more successful advertising campaigns targeting an increasingly aging populace.

“Whereas younger adults may give special attention to information that has a negative spin, older adults may instead reserve their prioritized attention for something more positive,” she said.

“By understanding how older adults change their priority for emotion, we may better understand the way the brain — particularly our attention — changes with age.”

Source: USC

Older Adults Not Easily Swayed by Emotions, Negative Info

Rick Nauert PhD

Rick Nauert, PhDDr. Rick Nauert has over 25 years experience in clinical, administrative and academic healthcare. He is currently an associate professor for Rocky Mountain University of Health Professionals doctoral program in health promotion and wellness. Dr. Nauert began his career as a clinical physical therapist and served as a regional manager for a publicly traded multidisciplinary rehabilitation agency for 12 years. He has masters degrees in health-fitness management and healthcare administration and a doctoral degree from The University of Texas at Austin focused on health care informatics, health administration, health education and health policy. His research efforts included the area of telehealth with a specialty in disease management.

APA Reference
Nauert PhD, R. (2019). Older Adults Not Easily Swayed by Emotions, Negative Info. Psych Central. Retrieved on December 5, 2020, from
Scientifically Reviewed
Last updated: 13 Aug 2019 (Originally: 13 Aug 2019)
Last reviewed: By a member of our scientific advisory board on 13 Aug 2019
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