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New Research Shows Why Outrage Usually Doesn’t Result in Action

Why Outrage Usually Doesn’t Result in Action

If you’re angry about the political feud that drove the federal government to partially shut down, or about a golden parachute for a CEO who ran a business into the ground, you probably won’t do much about it, according to new research.

The new study, by Carnegie Mellon University researchers, shows how people respond to two types of injustices: When bad things happen to good people, and when good things happen to bad people.

In the first instance — a bad thing happening to a good person, such as a hurricane devastating a town — we are motivated to help, but only in a nominal way, according to the research.

“Everybody wants to help. They just do it to a small degree,” said Dr. Jeffrey Galak, an associate professor of marketing in the university’s Tepper School of Business. “When a hurricane happens, we want to help, but we give them 10 bucks. We don’t try to build them a new house.”

This response illustrates that even a small amount can help us feel that justice is restored, added Dr. Rosalind Chow, an associate professor of organizational behavior.

“You checked the box of doing something good, and the world seems right again,” she said.

But in the second instance — when the universe rewards bad people despite their bad behavior — people are usually reluctant to do anything about it, even when they’re angry at the unfairness of the situation, according to the researchers.

That’s because people often feel that the forces at play in creating the unfair situation are beyond their control, or would at least be too personally costly to make the effort worthwhile, according to Galak. So, we stay angry, settling for the hope that karma will eventually catch up.

However, on the rare occasions when people do decide to take action against a bad person, the research says they go for broke — spending all their resources and energy — in an effort to deprive that person of everything they shouldn’t have gotten, the researchers noted.

The desire to completely wipe out a bad person’s ill-gotten gains is driven by a sense that justice will not be served until the bad person is effectively deterred from future bad behavior, which is unlikely to be the case if the punishment is a slap on the wrist, the researchers explain.

For example, for individuals who believe that President Trump was unjustly rewarded with the presidency, indictment may be seen as insufficient to deter future bad behavior on his part. Only by completely removing his fortune — impeachment from the presidency, dissolution of his businesses — does justice seem to be adequately served, the researchers said.

But given that those outcomes are unlikely, many Americans remain angry and hope for karma to take the action they can’t.

The bottom line? When ordinary people see bad things happening to good people, pitching in a few dollars feels good enough, the study found.

Pitching in a few dollars to punish a bad person who has been unjustly rewarded, however, doesn’t cut it — only when people feel that their actions are guaranteed to send an effective signal to the bad person do they feel compelled to act. Since that sort of guarantee is hard to come by, most people will just stand by and wait for karma to catch up, the researchers concluded.

The study was published in PLOS ONE.

Source: Carnegie Mellon University

Why Outrage Usually Doesn’t Result in Action

Janice Wood

Janice Wood is a long-time writer and editor who began working at a daily newspaper before graduating from college. She has worked at a variety of newspapers, magazines and websites, covering everything from aviation to finance to healthcare.

APA Reference
Wood, J. (2019). Why Outrage Usually Doesn’t Result in Action. Psych Central. Retrieved on November 21, 2019, from https://psychcentral.com/news/2019/01/21/why-outrage-usually-doesnt-result-in-action/142130.html
Scientifically Reviewed
Last updated: 21 Jan 2019 (Originally: 21 Jan 2019)
Last reviewed: By a member of our scientific advisory board on 21 Jan 2019
Published on Psych Central.com. All rights reserved.