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Religious Celebrations Spark Loving Moods

Religious Celebrations Spark Loving Moods

New research has found there is a specific mood associated with religious celebrations, and that this “loving mood” can influence human reproductive behavior.

For the study, scientists from the Instituto Gulbenkian de Ciencia (IGC) in Portugal and Indiana University in the U.S., used worldwide data from Twitter and Google Trends to find that culture, and not only biology, drives human reproductive cycles.

The researchers note that in Northern hemisphere Western countries, more babies are born in September than in other months of the year. This means that more babies are conceived in December and that human reproduction displays a cyclical pattern.

Until now, it was mainly thought that the peak in conceptions was due to a biological adaptation to winter’s shorter days and low temperatures, since in Northern countries the winter solstice occurs in December. But lack of accurate worldwide data left this hypothesis untested, the researchers noted.

“It is relatively easy to find accurate birth records in Northern Hemisphere, ‘western’ countries, but not for most other countries,” said IGC researcher Joana Goncalves-Sa. “This has biased the analysis towards a specific region and culture and limited our understanding of the world. However, nowadays everybody uses the Internet and social media, regardless of location or culture. This phenomenon can provide useful data for research.”

The research team tracked people’s mood and online behavior throughout the year, in different countries, from both Northern and Southern hemispheres, and with different cultural traditions (Christian or Muslim).

They found that online searches related to sex have a cyclical nature that correlates with a specific “loving mood,” as independently detected on Twitter.

Moreover, the researchers discovered that these cyclical patterns are similar among countries that share the same cultural tradition, but not necessarily among countries that share geographical location.

Countries like Australia or Brazil had similar patterns when compared to Northern hemisphere countries such as Portugal, Germany, or the United States. On the other hand, Turkey or Egypt’s patterns differed from that of other countries in the Northern hemisphere, but had an online behavior similar to the Southern hemispheric Muslim Indonesia.

“We demonstrated that worldwide peaks of sexual interest exist and coincide with specific religious celebrations, leading to peaks in birth rates nine months later,” said Luis Rocha, a researcher at the IGC and at Indiana University. “Since these celebrations fall on the same date in both Northern and Southern hemispheres, cultural traditions, and not geography, must be driving these moods.”

In Christian countries the “love mood” is higher around Christmas and so are online searches related to sex, while in Muslim countries similar behavior happens around the religious festivities of Eid-al-Fitr and Eid-al-Adha.

“Our results suggest that human reproductive cycles depend on the collective mood of human societies,” said Goncalves-Sa. “Christmas and Eid-al-Fitr are family-oriented religious holidays that generate specific happier and calmer mood states that probably drive interest in sex.”

“This is an instance where data from social media and online searches allowed us to solve a question that for the longest time had been debated in biological circles,” added Rocha. “These new online ‘macroscopes’ allow us to look at society at a grander scale, and is changing completely the way we study human behavior.”

The study was published in the open access journal Scientific Reports.

Source:  Instituto Gulbenkian de Ciencia

Religious Celebrations Spark Loving Moods

Janice Wood

Janice Wood is a long-time writer and editor who began working at a daily newspaper before graduating from college. She has worked at a variety of newspapers, magazines and websites, covering everything from aviation to finance to healthcare.

APA Reference
Wood, J. (2018). Religious Celebrations Spark Loving Moods. Psych Central. Retrieved on November 30, 2020, from
Scientifically Reviewed
Last updated: 8 Aug 2018 (Originally: 23 Dec 2017)
Last reviewed: By a member of our scientific advisory board on 8 Aug 2018
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