A new study vividly shows that keeping a New Year’s resolution can be exceeding difficult task.
According to research presented at the Society for Personality and Social Psychology (SPSP) Annual Convention, 41 percent of Americans make New Year’s resolutions but only nine percent feel they were successful in keeping their resolutions.
Investigators say timing is important in changing old habits as new behaviors are easier to adopt when they accompany big changes to our everyday lives like moving to a new home.
“Changing your habits is very difficult,” said Dr. Bas Verplanken, professor of social psychology at the University of Bath, “including finding the right moment to make a change.”
Habits develop when we repeat behaviors, and they are reinforced the more everything around us stays the same.
Some habits are beneficial, such as brushing your teeth daily. Other habits can benefit communities and affect how we respond to decisions such as recycling, what we buy, and how we commute.
Work from Verplanken and colleagues show habits can be changed when you change the factors around the habit (location, context). Researchers call this the “discontinuity effect.”
Researchers specially studied the challenge of keeping New Year’s resolutions.
“Changing from December 31st to January 1st is not a dramatic discontinuity,” says Verplanken. “Many resolutions are made on December 31st, and go down the drain on January 2nd.”
Verplanken notes the New Year may be a nice moment to mark the start of a new phase, but the point of the discontinuity effect is that the change in behavior is embedded in other changes.
“In the case of moving to a new home for instance, people may need to find new solutions for how to do things in the new house, where and how to shop, commute, and so on. All of these aspects are absent when talking about New Year resolutions.”
Verplanken studied the behaviors of over 800 people, half of whom had recently moved and half of whom had been at the same home for several years. Participants responded to questions on 25 environment related behaviors including water and energy use, commuting choices, and waste (food waste, recycling).
According to his research, people who received an intervention and had recently relocated reported more change eight weeks later on a composite of 25 environment-relevant behaviors compared to participants who had not recently relocated.
These results were consistent in spite of the strength of previous habits and views, and are consistent with research from others.
Verplanken presented his work at the SPSP Annual Convention.