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Pokemon Study Shows Familiarity May Boost Memory

Pokemon Study Shows Familiarity May Boost Memory

A new study of human memory using the popular Pokemon characters has found that it is possible to boost memory capacity.

Dr. Weiwei Zhang, an assistant professor of psychology at the University of California, Riverside (UCR), found that people could learn and remember more of a subject when they were already familiar with it.

And the more familiar they were with the subject, the better they remembered new information related to it.

Published in the journal Memory and Cognition, the study found a strong link between prior familiarity in long-term memory and visual short-term memory storage capacity.

“The human mind can store almost an infinite amount of information offline and more importantly process a vast amount of information online in everyday life,” said Zhang, pointing to “online” examples such as driving routes, conversations, and to-do lists.

“These amazing capabilities are supported by a core cognitive function, working memory, that holds information online for a short period of time, so that we could engage in various mental operations.”

For example, in active conversation, we need to remember the whole sentence in working memory to understand the other person, Zhang notes.

Working memory has a small capacity that can be maintained in the active mind. As a result, this limited-capacity working memory becomes a bottleneck, limiting cognitive abilities, such as creativity and fluid intelligence — the ability to solve new problems, use logic in new situations, etc.

So, the researchers asked if would it be possible to overcome the working memory bottleneck.

Zhang and Weizhen Xie, a UCR psychology graduate student, set out to discover if the limited capacity of working memory could be increased by supplementing it with long-term memory.

Most of the participants in the study were college students at UCR, therefore they were familiar with the first-generation Pokemon characters — released about 15 years ago — than with the more recent fifth-generation characters.

“We wanted to take advantage of the participants’ previous — almost lifetime — experience with Pokémon characters,” Zhang said. “Specifically, to compare their working memory of Pokémon characters that they are more familiar with — first-generation Pokémon — with Pokémon characters that they are less familiar with, like fifth-generation Pokémon characters.”

In the study, researchers assessed participants’ familiarity with Pokémon by having them name a small set of Pokémon characters, then report how much they liked each character.

In a separate working memory task they were flashed five random Pokémon characters for half a second, and asked to remember them in working memory and hold the memory for one second.

In the subsequent test, the participants were shown a single Pokémon character, which could be one of the previously presented Pokémon characters (or “old”) that they needed to remember, or a new Pokémon character — both possibilities were equally likely. Participants had to report whether they saw a new or old Pokémon.

The researchers estimated the number of Pokémon characters that participants were able to remember and related this number to participants’ Pokémon familiarity.

The results showed that people remembered more Pokémon characters that they were familiar with than Pokémon characters with which they were less familiar. The more familiar they were with Pokémon, the more Pokémon characters they could remember, the study found.

“These results suggest that long-term memory, specifically familiarity, could boost working memory capacity, another example of ‘practice makes perfect,'” Zhang said. “These findings could have further implications in applied settings, such as classroom learning. For example, those preparation courses for MCAT or SAT may have familiarized their students with the testing procedure and the scope of assessments such that the students could perform better simply because they had better working memory for the testing materials.”

Source: University of California, Riverside

Photo: A new study by UC Riverside’s Weiwei Zhang, found a strong link between prior familiarity in long-term memory and visual short-term memory storage capacity. Credit:UC Riverside.

Pokemon Study Shows Familiarity May Boost Memory

Janice Wood

Janice Wood is a long-time writer and editor who began working at a daily newspaper before graduating from college. She has worked at a variety of newspapers, magazines and websites, covering everything from aviation to finance to healthcare.

APA Reference
Wood, J. (2018). Pokemon Study Shows Familiarity May Boost Memory. Psych Central. Retrieved on December 4, 2020, from
Scientifically Reviewed
Last updated: 8 Aug 2018 (Originally: 22 Dec 2016)
Last reviewed: By a member of our scientific advisory board on 8 Aug 2018
Published on Psych All rights reserved.