Men & Women May Approach Dating Websites Differently

New research finds that when it comes to messaging users on dating websites, a gender difference is apparent with the female approach more likely to elicit desired responses.

Researchers discovered men tend to be more aggressive and focused on their own interests. Moreover, they are often oblivious to their attractiveness to potential dates. In contrast, females are more conscious of their own attractiveness and spend time in creating the message they wish to deliver to potential matches.

For the study, investigators from Binghamton University, University of Massachusetts Lowell, and Northeastern University reviewed data collected from Baihe, one of the largest dating websites in China.

They then developed a reciprocal recommendation system that better matches users who are mutually interested in and likely to communicate with each other.

Binghamton University Ph.D. candidate Shuangfei Zhai, a co-author of the paper along with Benyuan Liu, Yizhou Sun, Cindy Chen, and lead researcher Peng Xia, discovered the behavioral differences between male and female users when it comes to contacting potential partners.

“We found that males like to send a lot of messages to attractive female users, but they don’t get a lot of responses,” said Zhai.

When looking for potential matches, the research shows that women take their own attractiveness into consideration, whereas men are more oblivious to this.

“For females, they’re self-conscious because they tend to evaluate the likelihood of getting a response to the user that they’re sending messages to. In terms of the data, it shows that women have a much larger chance of getting responses from users that they send messages to,” said Zhai.

The study appears in the journal Social Network Analysis and Mining.

Source: Binghamton University