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Even Online, Stigma Can Keep Those with Mental Illness from Help

Even Online, Stigma Can Keep Those with Mental Illness from Help

New research suggests that even in anonymous online settings, people with greater self-stigma are less likely to take that first step to obtain information about mental health concerns and counseling.

Daniel Lannin, lead author and a psychology graduate student at Iowa State University, says self-stigma is a powerful obstacle to overcome.

The study was designed specifically to measure how participants responded when given the opportunity to learn more online about mental health concerns and university counseling services.

Of the 370 college students who participated in the study, only 8.7 percent clicked the link for mental health information and nine percent sought counseling information. Unfortunately, the inquires dropped to 2.2 percent and 3.5 percent respectively, among people with high self-stigma.

“It’s not just the fear of seeing a counselor or therapist,” Lannin said. “It’s actually when people are sitting at home or on their phone. That stigma prevents them from even learning more information about depression or about counseling.”

The results, published in the Journal of Counseling Psychology, illustrate the need for better stigma interventions, he said. Lannin is developing and testing different online interventions, but it’s difficult because such efforts are often rejected.

“A lot of people with higher levels of stigma won’t even entertain the possibility of a stigma intervention because they see the intervention as going to therapy to be more open to therapy,” Lannin said.

“It’s like telling someone who doesn’t like vegetables to eat some broccoli to get over it.”

The irony to mental health providers is the knowledge that interventions work. In a previous study, Lannin found participants were more open to receiving help-seeking information after writing a brief essay about a personal value.

Accordingly, the challenge is designing the intervention so it’s not threatening to a person with greater stigma.

Moreover, identification of mental health issues often comes during college — a time of change for many young adults.

Universally, one in five people struggle with mental illness, and many don’t get help, Lannin said. Those who do wait an average of 11 years, before finally seeking treatment.

Lannin says distressed students in the study were more likely to click the link for information (8.5 percent probability for those with high self-stigma, compared to 17.1 percent for those with low self-stigma).

Distress is like the gas pedal and stigma the brake, he said. Unfortunately, by the time someone reaches a high level of distress, he or she is often struggling to function.

“Identifying distressed students can be difficult because distress affects people in different ways. The main thing we notice is impairment in functioning across multiple spheres. They struggle with school work or with family relationships and friendships. If it gets bad enough, they might struggle with hygiene or start strongly contemplating suicide,” Lannin said.

“It’s not just that they feel bad; it’s that functionally they’re impaired.”

According to the National Alliance on Mental Illness, three-quarters of all chronic mental illness begins by age 24.

Lannin says for many young adults this is a time of transition — going to college, working full-time, and moving away from home — adding to the reasons they may not seek help. This is another consideration when designing interventions and educational information, Lannin said.

In the paper, Lannin and his colleagues suggested adding brief self-affirmation activities to websites frequented by at-risk populations, as well as links to additional mental health and treatment information.

Self-affirmation interventions could also be incorporated into outreach events organized by university counseling centers.

Source: Iowa State University

Even Online, Stigma Can Keep Those with Mental Illness from Help

Rick Nauert PhD

Rick Nauert, PhDDr. Rick Nauert has over 25 years experience in clinical, administrative and academic healthcare. He is currently an associate professor for Rocky Mountain University of Health Professionals doctoral program in health promotion and wellness. Dr. Nauert began his career as a clinical physical therapist and served as a regional manager for a publicly traded multidisciplinary rehabilitation agency for 12 years. He has masters degrees in health-fitness management and healthcare administration and a doctoral degree from The University of Texas at Austin focused on health care informatics, health administration, health education and health policy. His research efforts included the area of telehealth with a specialty in disease management.

APA Reference
Nauert PhD, R. (2018). Even Online, Stigma Can Keep Those with Mental Illness from Help. Psych Central. Retrieved on November 23, 2020, from
Scientifically Reviewed
Last updated: 8 Aug 2018 (Originally: 15 Jun 2016)
Last reviewed: By a member of our scientific advisory board on 8 Aug 2018
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