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Evidence Found for ‘Visual Stereotyping’

Evidence Found for “Visual Stereotyping”

The stereotypes we hold can influence our brain’s visual system, prompting us to see others’ faces in ways that conform to these stereotypes, according to new research.

“Our findings provide evidence that the stereotypes we hold can systematically alter the brain’s visual representation of a face, distorting what we see to be more in line with our biased expectations,” said Jonathan Freeman, senior author and an assistant professor in the Department of Psychology at New York University.

“For example, many individuals have ingrained stereotypes that associate men as being more aggressive, women as being more appeasing, or black individuals as being more hostile — though they may not endorse these stereotypes personally,” he said.

“Our results suggest that these sorts of stereotypical associations can shape the basic visual processing of other people, predictably warping how the brain ‘sees’ a person’s face.”

The neuroscientist notes that previous research has shown that stereotypes seep into the ways we think about and interact with other people, shaping many aspects of our behavior, despite our better intentions.

But the new findings show that stereotypes may also have a more insidious impact, shaping even our initial visual processing of a person in a way that conforms to our existing biases, according to the researchers.

“Previous studies have shown that how we perceive a face may, in turn, influence our behavior,” said Ryan Stolier, an NYU doctoral student and lead author of the research. “Our findings therefore shed light upon an important and perhaps unanticipated route through which unintended bias may influence interpersonal behavior.”

The research relies on a mouse-tracking technique that uses an individual’s hand movements to reveal unconscious cognitive processes and, specifically, the stereotypes they hold.

Unlike surveys, in which individuals can consciously alter their responses, this technique requires subjects to make split-second decisions about others, uncovering a less conscious preference through their hand-motion trajectory, the researchers explain.

Using this mouse-tracking software Freeman developed, the millimeters of movement of a test subject’s mouse cursor can be linked with brain-imaging data to discover otherwise hidden impacts on specific brain processes.

In the first of two studies, Freeman and Stolier monitored subjects’ brain activity using functional magnetic resonance imaging (fMRI) while the subjects viewed different faces: Male and female, as well as those of various races and depicting a range of emotions.

Outside the brain scanner, the subjects were asked to quickly categorize the gender, race, and emotion of the faces using the mouse-tracking technique.

Despite their conscious responses, the subjects’ hand movements revealed the presence of several stereotypical biases.

According to the findings, men, and particularly black men, were initially perceived “angry,” even when their faces were not objectively angry. Women were initially perceived “happy,” even when their faces were not objectively happy. In addition, Asian faces were initially perceived “female” and black faces were initially perceived “male,” regardless of the faces’ actual gender.

The researchers said they confirmed, using a separate group of subjects, that the specific pattern of visual biases observed matched prevalent stereotypical associations in the U.S. to a significant degree.

According to the researchers, the fMRI findings backed these assessments, demonstrating that such stereotypical biases may be entrenched in the brain’s visual system, specifically in the fusiform cortex, a region involved in the visual processing of faces.

For instance, the neural-activation patterns elicited by black male faces in this region were more similar to those elicited by objectively angry faces, even when the faces did not display any actual angry features.

Moreover, the extent of this stereotypical similarity in neural-activation patterns was correlated with the extent of bias observed in a subject’s hand movements, the researchers noted.

For example, the extent to which a subject’s hand initially veered toward the “angry” response when categorizing a non-angry black male face predicted the extent to which neural-activation patterns for black male faces and angry faces were more strongly correlated in the subject’s fusiform cortex, they explained.

Numerous other biases were also observed in the brain-imaging results. As another example, the neural-activation patterns elicited by white female faces were more similar to those elicited by objectively happy faces, even when such faces did not display any actual happy features. In addition, neural-activation patterns elicited by Asian faces were more similar to those elicited by female faces, regardless of the actual gender.

In the second study, the researchers replicated the overall findings in a larger group of subjects and ruled out alternative explanations, such as whether inherent physical resemblance or visual similarities in certain faces may explain the results.

They also measured each subject’s own stereotypical associations using an additional task and demonstrated that it was a subject’s own unique associations that specifically predicted the visual biases and neural-activation patterns observed.

These findings cemented the evidence that one’s own learned stereotypes can change the way that an individual sees another person’s face and also demonstrated that this form of visual stereotyping is not limited to particular association, the researchers said.

Rather, whatever associations an individual has learned over his or her lifetime are likely to be expressed in the form of this visual stereotyping, the findings suggest.

“If stereotypes we have learned can change how we visually process another person, this kind of visual stereotyping may only serve to reinforce and possibly exacerbate the biases that exist in the first place,” Freeman said.

“Ultimately, this research could be used to develop better interventions to reduce or possibly eliminate unconscious biases,” he continued.

“The findings highlight the need to address these biases at the visual level as well, which may be more entrenched and require specific forms of intervention. This visual bias occurs the moment we glimpse at another person, well before we have a chance to correct ourselves or regulate our behavior.”

The study was published in the journal Nature Neuroscience.

Source: New York University
Brain and vision photo by shutterstock.

Evidence Found for “Visual Stereotyping”

Janice Wood

Janice Wood is a long-time writer and editor who began working at a daily newspaper before graduating from college. She has worked at a variety of newspapers, magazines and websites, covering everything from aviation to finance to healthcare.

APA Reference
Wood, J. (2018). Evidence Found for “Visual Stereotyping”. Psych Central. Retrieved on September 27, 2020, from
Scientifically Reviewed
Last updated: 8 Aug 2018 (Originally: 2 May 2016)
Last reviewed: By a member of our scientific advisory board on 8 Aug 2018
Published on Psych All rights reserved.