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Positive Emotions Often Shared Via Twitter

Positive Emotions Often Shared Via Twitter

A new study reveals that emotions are often shared virally through Twitter feeds, and positive emotions are far more likely to spread than negative ones.

University of California (USC) researchers analyzed 3,800 randomly chosen Twitter users and discovered that some people are also more susceptible to emotional influence than others.

“What you tweet and share on social media outlets matters. Often, you’re not just expressing yourself, you’re influencing others,” said Emilio Ferrara, Ph.D., lead author of the study and a computer scientist at USC. Ferrara collaborated with Zeyao Yang of Indiana University. Their findings appear in the journal PLOS One.

Ferrara and Yang used an algorithm that measures the emotional value of tweets, rating them as positive, negative, or neutral. They compared the sentiment of a user’s tweet to the ratio of the sentiments of all of the tweets that appeared in that user’s feed during the hour before.

Higher-than-average numbers of positive tweets in the feed were associated with the production of positive tweets, and higher-than-average numbers of negative tweets were associated with the production of negative tweets.

About 20 percent of Twitter users were deemed highly susceptible to what the researchers described as “emotional contagion,” with more than half of their tweets affected. Those users were four times more likely to be affected by positive tweets than negative ones.

Those least likely to be affected by emotional contagion were still a little less than twice as likely to be affected by positive tweets as negative ones.

Over all users, regardless of susceptibility, positive emotions were found to be more contagious than negative emotions. This may be relevant to plan interventions on users experiencing depression or other forms of mood disorders, Ferrara said.

The study builds on decades of research demonstrating first that emotions can be spread through person-to-person contacts, and now finding that they can spread through online interactions as well.

Nevertheless, examination of social media messages can be challenging.

Facebook drew criticism last year for attempting to demonstrate a similar effect by tweaking 700,000 users’ news feeds. Unlike that experiment, Ferrara and Yang did not manipulate what Twitter users were experiencing; rather, they simply observed what was already happening and analyzed it.

Source: University of Southern California/EurekAlert
 
Twitter on phone photo by shutterstock.

Positive Emotions Often Shared Via Twitter

Rick Nauert PhD

Rick Nauert, PhDDr. Rick Nauert has over 25 years experience in clinical, administrative and academic healthcare. He is currently an associate professor for Rocky Mountain University of Health Professionals doctoral program in health promotion and wellness. Dr. Nauert began his career as a clinical physical therapist and served as a regional manager for a publicly traded multidisciplinary rehabilitation agency for 12 years. He has masters degrees in health-fitness management and healthcare administration and a doctoral degree from The University of Texas at Austin focused on health care informatics, health administration, health education and health policy. His research efforts included the area of telehealth with a specialty in disease management.

APA Reference
Nauert PhD, R. (2015). Positive Emotions Often Shared Via Twitter. Psych Central. Retrieved on October 18, 2018, from https://psychcentral.com/news/2015/11/10/positive-emotions-often-shared-via-twitter/94640.html

 

Scientifically Reviewed
Last updated: 10 Nov 2015
Last reviewed: By John M. Grohol, Psy.D. on 10 Nov 2015
Published on PsychCentral.com. All rights reserved.