Emotions Can Influence How We See Colors
Literal associations between emotions and color abound. When we are depressed, for instance, we often talk about “feeling blue.” Emerging research suggests the associations we make between emotion and color may go beyond mere metaphor as the world really may appear a little grayer than usual when we are down.
The results of two studies indicate that feeling sadness may actually change how we perceive color. Specifically, researchers found that participants who were induced to feel sad were less accurate in identifying colors on the blue-yellow axis than those who were led to feel amused or emotionally neutral.
The research appears in Psychological Science, a journal of the Association for Psychological Science.
“Our results show that mood and emotion can affect how we see the world around us,” said first author Christopher Thorstenson, Ph.D., of the University of Rochester.
“Our work advances the study of perception by showing that sadness specifically impairs basic visual processes that are involved in perceiving color.”
The new research expands previous work that has shown emotion can influence various visual processes. Prior studies have also indicated a link between depressed mood and reduced sensitivity to visual contrast.
Because contrast sensitivity is a basic visual process involved in color perception, Thorstenson and co-authors Adam Pazda and Dr. Andrew Elliot wondered whether there might be a specific link between sadness and our ability to perceive color.
“We were already deeply familiar with how often people use color terms to describe common phenomena, like mood, even when these concepts seem unrelated,” said Thorstenson.
“We thought that maybe a reason these metaphors emerge was because there really was a connection between mood and perceiving colors in a different way.”
In one study, the researchers had 127 undergraduate participants watch an emotional film clip and then complete a visual judgment task.
The participants were randomly assigned to watch an animated film clip intended to induce sadness or a standup comedy clip intended to induce amusement. The emotional effects of the two clips had been validated in previous studies and the researchers confirmed that they produced the intended emotions for participants in this study.
After watching the video clip, the participants were then shown 48 consecutive, desaturated color patches and were asked to indicate whether each patch was red, yellow, green, or blue.
The results showed that participants who watched the sadness video clip were less accurate in identifying colors than participants who watched the amusing clip, but only for color patches that were on the blue-yellow axis. They showed no difference in accuracy for colors on the red-green axis.
And a second study with 130 undergrad participants showed the same effect in comparison to a neutral film clip: Participants who watched a sad clip were less accurate in identifying colors on the blue-yellow spectrum than those who watched a neutral screensaver. The findings suggest that sadness is specifically responsible for the differences in color perception.
The results cannot be explained by differences in participants’ level of effort, attention, or engagement with the task, as color perception was only impaired on the blue-yellow axis.
“We were surprised by how specific the effect was, that color was only impaired along the blue-yellow axis,” said Thorstenson. “We did not predict this specific finding, although it might give us a clue to the reason for the effect in neurotransmitter functioning.”
Investigators believe their findings are aligned with previous work that specifically linked color perception on the blue-yellow axis with the neurotransmitter dopamine. As such, the research charts new territory, and follow-up studies are essential to fully understanding the relationship between emotion and color perception.
“This is new work and we need to take time to determine the robustness and generalizability of this phenomenon before making links to application,” Thorstenson said.
Nauert PhD, R. (2018). Emotions Can Influence How We See Colors. Psych Central. Retrieved on July 11, 2020, from https://psychcentral.com/news/2015/09/03/emotions-can-influence-how-we-see-colors/91758.html