Home » News » American Culture More Accepting of Same-Sex Relationships
American Culture More Accepting of Same-Sex Relationships

American Culture More Accepting of Same-Sex Relationships

A new study finds that Americans’ conscious and unconscious biases against lesbian women and gay men are decreasing across all demographic groups.

The finding comes on the heels of the recent U.S. Supreme Court ruling on legalizing marriage between same-sex couples in all 50 states.

The new study shows an accelerating trend to rapid cultural changes in attitudes toward lesbian and gay people.

“Many people have this gut feeling that our culture has changed,” said lead researcher Erin Westgate, a doctoral psychology student at the University of Virginia. “We wondered whether people’s attitudes were really changing, or if people today just feel more pressure to say they support lesbian and gay people.”

The paper appears in the open access online journal Collabra, a new multidisciplinary journal from the University of California Open Press.

In the study, investigators expanded previous research on self-reported attitudes. Westgate and co-authors Rachel Riskind of Guilford College and U.Va. psychology professor Brian Nosek analyzed data collected from more than half a million people between 2006 through 2013.

The data was secured by Project Implicit, a nonprofit organization that is an international collaboration between researchers whose mission is to study and educate the public about hidden biases.

Westgate’s team found that implicit or “unconscious” bias against lesbian and gay people was 13 percent lower in 2013 than in 2006, suggesting that implicit bias has decreased substantially in recent years. They also found that explicit, or self-reported, bias decreased twice as much (26 percent) as implicit bias over the same seven-year period.

This suggests that while many peoples’ attitudes are changing at the deeper, unconscious level, some people may be less willing or able to acknowledge anti-gay bias than they were in years past.

“Implicit biases can occur outside of conscious awareness or conscious control,” Nosek said.

“People may know that they have them and not be able to control them. This is the first evidence for long-term change in people’s implicit attitudes on a cultural level.”

Investigators discovered some people’s attitudes were changing more quickly than others. Age, race, and political orientation were the biggest predictors of attitude change.

Unconscious bias decreased the most among women, as well as among white, Hispanic, liberal, and younger people. Men — as well as black, Asian, conservative, and older people — showed the smallest changes in bias.

Most importantly, nearly all demographic groups showed decreases in unconscious and self-reported bias over the seven-year period, suggesting that across the board, people seem to be developing more positive attitudes toward lesbian and gay people in general.

The findings were based on results of an online test hosted by Project Implicit, called the “Implicit Association Test,” which asked participants to answer direct questions about their attitudes toward lesbian and gay people as well as perform tasks that measured their unconscious attitudes.

For the test related to this study, participants were shown pictures or words associated with gay people or straight people in the middle of their computer screen, such as two restroom-style female symbols side-by-side. On the right side of their screen appear positive words like “good” and “pleasant” and on the left side of their screen appear negative words like “hate” and “terrible.”

There are two parts to the task, the order of which is randomized among participants. In the first part, the participant is asked to pair positive words with straight people and negative words with gay people. Then the task switches, so that they’re asked to pair positive words with gay people and negative words with straight people.

Participants who have inherent negative associations with gay people will be faster at pairing negative words with gay people and slower at pairing positive words with gay people, whereas participants who are genuinely more accepting will be faster at pairing positive words with gay people and slower at pairing negative words with gay people.

“People today are genuinely more positive toward gay and lesbian people than they were just a decade ago,” Westgate said. “The research shows that attitudes across the board are truly changing — it’s not just a function of people feeling less comfortable admitting their bias in a culture that has become more open.”

Source: University of Virginia

American Culture More Accepting of Same-Sex Relationships

Rick Nauert PhD

Rick Nauert, PhDDr. Rick Nauert has over 25 years experience in clinical, administrative and academic healthcare. He is currently an associate professor for Rocky Mountain University of Health Professionals doctoral program in health promotion and wellness. Dr. Nauert began his career as a clinical physical therapist and served as a regional manager for a publicly traded multidisciplinary rehabilitation agency for 12 years. He has masters degrees in health-fitness management and healthcare administration and a doctoral degree from The University of Texas at Austin focused on health care informatics, health administration, health education and health policy. His research efforts included the area of telehealth with a specialty in disease management.

APA Reference
Nauert PhD, R. (2018). American Culture More Accepting of Same-Sex Relationships. Psych Central. Retrieved on September 28, 2020, from
Scientifically Reviewed
Last updated: 8 Aug 2018 (Originally: 24 Jul 2015)
Last reviewed: By a member of our scientific advisory board on 8 Aug 2018
Published on Psych All rights reserved.