Emotions Influence Taste
Emerging research reveals how a person’s emotional state affects the perception of taste.
In the study, Cornell food scientists discovered people in negative emotional states tend to crave sweets more than those in a positive frame of mind.
“We determined how emotions arising from the outcome of college hockey games influenced the perception of sweet, salty, bitter, sour, and umami (savory) taste, … in addition to hedonic responses, or how much they liked or disliked the foods,” said Robin Dando.
Dando is an assistant professor of food science in the College of Agriculture and Life Sciences, he teamed with Corinna Noel, a doctoral student in food science on the study. Their research appears the journal Appetite.
“Emotional manipulations in the form of pleasantly or unpleasantly perceived real-life events can influence the perception of taste, driving the acceptability of foods,” said Dando.
“These results imply that such modulation of taste perception could promote emotional eating in times of negative emotion.”
The study shows that emotions experienced in everyday life can alter the hedonic experience of less-palatable food, implying a link to emotional eating, according to the researchers.
Dando explained, “In times of negative affect, foods of a less pleasurable nature become even more unappealing to taste, as more hedonically pleasing foods remain pleasurable.
“This is why when the team wins, we’re okay with our regular routine foods, but when they lose, we’ll be reaching for the ice cream.”
Source: Cornell University/Newswise
Nauert PhD, R. (2018). Emotions Influence Taste. Psych Central. Retrieved on July 7, 2020, from https://psychcentral.com/news/2015/07/13/emotions-influence-taste/86801.html