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When Do We Turn to Superstition and Charms?

Many people seem to have a lucky charm, maybe a lucky pair of socks or a piece of jewelry. New research shows that we are more likely to turn to superstitions or a lucky charm to achieve a performance goal rather than a learning goal, especially when there are high levels of uncertainty.

Performance goals are when people try to be judged as successful by other people.

“For example, if I’m a musician, I want people to applaud after I play. Or if I’m a student, I want to get a good grade,” said lead author Eric Hamerman, Ph.D., of Tulane University.

Performance goals tend to be extrinsically motivated, and are perceived to be susceptible to influence from outside forces. Learning goals are often judged internally, which means they are less likely to be affected by outside forces, he explained.

“For example, a musician wants to become competent as a guitar player and perceive that he or she has mastered a piece of music,” he said.

For their study, Hamerman and Carey Morewedge, Ph.D., at Boston University conducted six experiments to test whether the type of achievement goal would change the likelihood of engaging in superstitious behavior.

Study one examined the reliance on luck by testing preferences for items that were established as lucky or unlucky in a series of conditioning trials. The researchers asked participants to make a choice of which item to use in the pursuit of an achievement goal.

In study two, participants chose whether to view a “lucky charm” before pursuing an achievement goal.

In study three, participants were randomly assigned to either a superstition condition where they were informed a pen had been associated with prior success (lucky) or a control condition (no reference was made to its past history). Participants were then asked to rate their preference to use the item in a performance or learning goal.

In study four, video game avatars were associated with success or failure in a game scenario, and participants were observed to see if they had a preference between avatars when pursuing a performance or learning goal.

The final two studies explored the drivers and consequences of the effect, according to the researchers. In study five, conditioning trials established positive or negative associations for a number of items. Participants then had to choose an item to use in achieving a performance or learning goal.

Study six assigned participants to use an item that had previously been established as lucky or unlucky, and measured their confidence in achieving a performance or learning goal.

The first four studies demonstrate that people use superstitious behavior to help achieve both chronic and temporary performance goals, but not for help achieving a learning goal, according to the researchers.

“Previous research has shown that when a goal has high uncertainty (i.e., I’m not sure if I will be able to achieve it), people are more likely to turn to superstition,” Hamerman said.

“When performance goals become more uncertain, people use superstition to help achieve them. However, increasing the uncertainty of learning goals does not affect whether or not people turn to superstition,”

Participants primed to pursue a performance goal before taking a quiz had a stronger preference for a lucky pen than a pen positively associated with intelligence, whereas participants primed to pursue a learning goal did not exhibit a stronger preference for either pen, according to the study’s findings.

Study six found that participants assigned to use a lucky rather than unlucky avatar exhibited increased confidence in achieving a performance goal, but not a learning goal.

Hamerman cautions that the research does not investigate whether belief in superstitions has an effect on actual performance.

“We show that using superstition increases people’s confidence in achieving performance goals, and it is certainly possible that under certain circumstances, increased confidence may lead to improved performance,” he said.

“However, we acknowledge that superstition is not a rational way of actually helping to achieve such goals, and the purpose of the research is not to recommend superstition as a method of goal achievement.”

While participants may have experienced greater confidence, there was no reported performance improvement on quizzes in studies one, four and five, he added.

The study was published in Personality and Social Psychology Bulletin.

Source: Society of Personality and Social Psychology 

When Do We Turn to Superstition and Charms?

Janice Wood

Janice Wood is a long-time writer and editor who began working at a daily newspaper before graduating from college. She has worked at a variety of newspapers, magazines and websites, covering everything from aviation to finance to healthcare.

APA Reference
Wood, J. (2018). When Do We Turn to Superstition and Charms?. Psych Central. Retrieved on December 2, 2020, from
Scientifically Reviewed
Last updated: 8 Aug 2018 (Originally: 25 Jan 2015)
Last reviewed: By a member of our scientific advisory board on 8 Aug 2018
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