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Average Faces Considered Trustworthy

New research suggests typical or average- looking faces are considered more honest than attractive, or unattractive faces.

The way people judge faces is especially important in cultural environments where face typicality, or the similar structure of faces, often influences face-related judgments.

“Face typicality likely indicates familiarity and cultural affiliation — as such, these findings have important implications for understanding social perception, including cross-cultural perceptions and interactions,” said lead researcher Carmel Sofer, Ph.D., of Princeton University and Radboud University Nijmegen in the Netherlands.

Study findings are published in Psychological Science, a journal of the Association for Psychological Science.

Researchers explain that previous studies have shown that a face composed as an average of many faces is often perceived as more attractive than the sum of its constituent parts.

But other studies suggest that the relationship between averageness and attractiveness may not be so simple, and that some dimensions of faces matter more than others in explaining the connection.

Sofer and colleagues wondered whether typicality might be more directly tied to perceptions of trustworthiness.

In one experiment, the researchers created a “typical” face by digitally averaging 92 female faces, and they also created an “attractive” face by averaging the 12 most attractive faces from another set of faces.

They then combined the two faces into one and created nine variations that had differing levels of attractiveness and typicality. The final result was a continuum of 11 faces that ranged from least attractive to most attractive, with the most typical face occupying the midpoint.

Female participants viewed these face variations and used a nine point scale to rate them on either trustworthiness or attractiveness. The researchers only included female participants so as to eliminate potential cross-gender differences in how people perceive and evaluate faces.

The resulting ratings revealed a sort of U-shaped relationship between face typicality and trustworthiness: The closer a face was to the most typical face, the more trustworthy it was considered to be.

When it came to attractiveness, however, typicality didn’t seem to play a role — participants rated faces as increasingly more attractive beyond the midpoint of the most typical face.

“Although face typicality did not matter for attractiveness judgments, it mattered a great deal for trustworthiness judgments,” Sofer explains.

“This effect may have been overlooked, because trustworthiness and attractiveness judgments are generally highly correlated in research.”

Another experiment confirmed these findings, showing the relationship between averageness and trustworthiness was not driven by the specific faces used or the by the transformation process that the researchers had employed to digitally combine and alter the faces.

“By showing the influence of face typicality on perceived trustworthiness, our findings cast a new light on how face typicality influences social perception,” the researchers write.

“They highlight the social meaning of the typical face because trustworthiness judgments approximate the general evaluation of faces.”

Sofer and colleagues are interested in exploring how face typicality influence the face-related judgments we make in cross-cultural environments.

“We are interested in how people judge face trustworthiness when visiting other countries and how the locals perceive the visitors,” Sofer explains.

“In addition, we plan to study how face typicality influences trustworthiness judgments, when other factors such as emotional expressions are present.”

Source: Association for Psychological Science

Average Faces Considered Trustworthy

Rick Nauert PhD

Rick Nauert, PhDDr. Rick Nauert has over 25 years experience in clinical, administrative and academic healthcare. He is currently an associate professor for Rocky Mountain University of Health Professionals doctoral program in health promotion and wellness. Dr. Nauert began his career as a clinical physical therapist and served as a regional manager for a publicly traded multidisciplinary rehabilitation agency for 12 years. He has masters degrees in health-fitness management and healthcare administration and a doctoral degree from The University of Texas at Austin focused on health care informatics, health administration, health education and health policy. His research efforts included the area of telehealth with a specialty in disease management.

APA Reference
Nauert PhD, R. (2015). Average Faces Considered Trustworthy. Psych Central. Retrieved on October 20, 2018, from https://psychcentral.com/news/2014/12/17/average-faces-considered-trustworthy/78746.html

 

Scientifically Reviewed
Last updated: 6 Oct 2015
Last reviewed: By John M. Grohol, Psy.D. on 6 Oct 2015
Published on PsychCentral.com. All rights reserved.