Real Estate Decisions Reflect Personality
New research suggests personality traits strongly influence real estate choices.
For example, if you are conscientious person, a fixed-rate mortgage would fit the bill. If you consider yourself neurotic, then home ownership is a better match than renting.
These suggestions stem from a new study published in the Journal of Behavioral and Experimental Economics.
Dr. Danny Ben-Shahar of Tel Aviv University’s Faculty of Management and doctoral candidate Roni Golan of the Technion Institute of Technology, discovered a correlation between personality and individual real estate choices.
And, in a follow-up study the researchers confirmed an identical link between local personality types in America and statewide real estate trends.
“This research falls within the scope of a much larger discussion in the social sciences in general, and in economics in particular, about what constitutes decision-making: the rational view versus that affected by emotional and cognitive biases,” said Dr. Ben-Shahar.
“My work shows that people in the real estate framework act ‘irrationally,’ as economists say, and not according to traditional economic assumptions.”
In their first study, the researchers administered a widely-used personality assessment test called the “Big Five” to a diverse sample of 1,138 respondents.
The test asks takers to rate themselves on a scale from one to five on questions that measure standard personality traits: Openness (artistic, curious, imaginative), Conscientiousness (efficient, organized), Extroversion (sociable, outgoing, energetic), Agreeableness, (forgiving, undemanding), and Neuroticism (tense, discontented).
Once the researchers established the personality types of the respondents, they asked five questions about their real estate preferences.
Questions included individual preference on the type and duration of a mortgage, whether to rent or buy, and whether to invest in real estate or stocks. The findings were then controlled for a series of variables including, among others, level of education, homeownership, age, gender, and income.
The results showed a clear link between personality and real estate decisions. Neurotic people, for example, prefer homeownership over renting. When they do buy, they opt for a mortgage with a lower “loan-to-value” (LTV) ratio, which means the loan amount is low compared to the price of the home.
“It turns out, not surprisingly to psychologists and behavioral economists perhaps, that there are very significant correlations between personality traits and preferences in real estate,” said Dr. Ben-Shahar.
In the follow-up study, Dr. Ben-Shahar examined the results of the Big Five personality test with respect to a much larger sample of 1.6 million Americans.
By matching predominant “personality types” of U.S. states with housing data from the U.S. Census and the Federal Reserve Bank of New York, the team found that here, too, personality was associated with real estate choices.
The so-called “personality” of a state was defined by previous studies in which researchers averaged the responses of individuals on the Big Five test for each state.
The neurotic state of New York, for example, tended to choose lower loan-to-value ratios on mortgages, whereas states with relatively high marks for openness, like South Carolina, leaned toward a relatively greater share of fixed-rate mortgages.
Vermont, on the other hand, scored relatively highly on openness and tended to choose lower LTVs.
“While not every state’s real estate profile lined up exactly with its predominant personality, we saw the macro level reflect trends detected at the micro level,” Dr. Ben-Shahar said.
Nauert PhD, R. (2015). Real Estate Decisions Reflect Personality. Psych Central. Retrieved on March 18, 2018, from https://psychcentral.com/news/2014/12/05/real-estate-decisions-reflect-personality/78218.html