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Brain Response to Repulsive Images Predicts Political Affiliation

Brain Response to Repulsive Images Predicts Political Affiliation

A new study suggests the way a person’s brain responds to a single disgusting image can be used to predict whether he or she identifies as a liberal or conservative.

Still, investigators say that while a particular reaction or leaning may be instinctive, humans can exert control over what their brain may be telling them.

With Election Day rapidly approaching, researchers believe the study should remind us of an important point, that we should “think” and not just “react.”

“Disgusting images generate neural responses that are highly predictive of political orientation even when those neural responses don’t correspond with an individual’s conscious reaction to the images,” said Read Montague, a Virginia Tech Carilion Research Institute professor who led the study.

Images could be of maggot infestations, rotting carcasses, unidentifiable gunk in the kitchen sink — anything repulsive.

“Remarkably, we found that the brain’s response to a single disgusting image was enough to predict an individual’s political ideology.”

In a brain scanner, participants were shown disgusting images, such as dirty toilets or mutilated carcasses, mixed with neutral and pleasant images, such as landscapes and babies.

Afterward, the subjects took a standard political ideology inventory, answering questions about how often they discuss politics and whether they agreed or disagreed with hot-button topics such as school prayer and gay marriage.

Investigators from the Virginia Tech Carilion Research Institute — in collaboration with researchers from University College London, Rice University, the University of Nebraska at Lincoln, and Yale University — used functional magnetic resonance imaging to record brain activity of the subjects responding to the images.

Responses to disgusting images could predict, with 95 percent to 98 percent accuracy, how a person would answer questions on the political survey.

“The results suggest political ideologies are mapped onto established neural responses that may have served to protect our ancestors against environmental threats,” Montague said.

Those neural responses could be passed down family lines — it’s likely that disgust reactions are inherited.

“We pursued this research because previous work in a twin registry showed that political ideology — literally the degree to which someone is liberal or conservative — was highly heritable, almost as heritable as height,” said Montague.

“Conservatives tend to have more magnified responses to disgusting images, but scientists don’t know exactly why,” Montague said.

Investigators believe the responses could be a callback to the deep, adverse reactions primitive ancestors needed to avoid contamination and disease. The insights were critical to survival.

Montague points out that we’re not necessarily hardwired to respond on instinct alone. He uses height as an analogy.

“Genetics predetermines height — but not fully,” Montague said.

“Nutrition, sleep, and starvation can all change someone’s ultimate height. But tall people’s children tend to be tall, and that’s a kind of starting point. If we can begin to understand that some automatic reactions to political issues may be simply that — reactions — then we might take the temperature down a bit in the current boiler of political discourse.”

People are unique among animals in their degree of cognitive control. Montague calls it a behavioral superpower.

“People can deny their biological instincts for an idea — think of hunger strikes for political reasons,” Montague said.

“That requires a high degree of cognitive control, and that’s the point.”

Source: Virginia Tech

Brain Response to Repulsive Images Predicts Political Affiliation

Rick Nauert PhD

Rick Nauert, PhDDr. Rick Nauert has over 25 years experience in clinical, administrative and academic healthcare. He is currently an associate professor for Rocky Mountain University of Health Professionals doctoral program in health promotion and wellness. Dr. Nauert began his career as a clinical physical therapist and served as a regional manager for a publicly traded multidisciplinary rehabilitation agency for 12 years. He has masters degrees in health-fitness management and healthcare administration and a doctoral degree from The University of Texas at Austin focused on health care informatics, health administration, health education and health policy. His research efforts included the area of telehealth with a specialty in disease management.

APA Reference
Nauert PhD, R. (2018). Brain Response to Repulsive Images Predicts Political Affiliation. Psych Central. Retrieved on September 30, 2020, from
Scientifically Reviewed
Last updated: 8 Aug 2018 (Originally: 31 Oct 2014)
Last reviewed: By a member of our scientific advisory board on 8 Aug 2018
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