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Changing Harmful Social Norms to Combat Gender-Based Violence

Changing Harmful Social Norms to Combat Gender-Based Violence

A new study discusses the challenge of developing effective strategies to change traditional, but inequitable and harmful community norms that can lead to gender-based violence.

In the review, Georgetown University researchers acknowledge that gender-based violence affects the physical and mental health of girls and boys, men and women worldwide.

Investigators discovered inequitable gender norms are not only related to domestic violence, but also to other behaviors such as multiple sexual partners, smoking, and alcohol abuse which lead to poor health outcomes.

The findings of the Safe Passages study, which note the importance of mobilizing broad community support to meet the challenge, are relevant to addressing sexual violence in urban neighborhoods, suburban settings, rural environs as well as college campuses or refugee camps. In each of these settings, beliefs about what it means to be a man or a woman can result in coerced and forced sex.

“If the community expects boys to dominate and be sexually aggressive and girls to be passive, then there is a general assumption that girls must be coerced into sex,” said Rebecka Lundgren, M.P.H., who led the study.

“Boys who are not aggressive may be ridiculed or looked down upon. Yet, boys and young men rarely have the opportunity to observe and learn from male role models who protect and support the girls and women in their lives.”

Lundregen believe the best way to address this behavior is to encourage parents, other family members, teachers, religious leaders, and peers to talk about and reflect on these norms.

Most importantly, peers and role models are asked to discuss and explain alternative ways of demonstrating masculinity and femininity — practices that can lead to strong, healthy relationships.

“Efforts to transform gender roles to lay the foundation for positive and respectful relationships must begin early and continue throughout life,” Lundgren said.

“Ideally this change begins with parents and grandparents, who consider the messages they are passing on to children when they encourage boys to grow up to be ‘big and strong’ and girls to be ‘nurturing and kind’.”

To accomplish the task, rigid gender norms and roles must be ignored, as the traditional rites of passage are often harmful for males (“real men” must provide for their families and are “less manly” if unable to do so, often resulting in violence) and females (women should maintain family harmony, even if it means accepting occasional violence).

Efforts to prevent violence must tackle the complex challenge of transforming these gender norms, according to Lundgren and study co-author Melissa K. Adams, M.P.H.

Finding and supporting leaders within the community who are committed to change and able to advocate for new models of masculinity and femininity can create an environment that does not tolerate violence, according to Lundgren.

She said community campaigns and programs that communicate with both boys and girls rather than single sex efforts have the greatest likelihood of success.

In their study, Lundgren and Adams sought understanding of the processes by which youth are socialized into gender norms and how these gender norms are associated with violence and other negative health outcomes.

To gain this insight, they conducted research in a post-conflict setting in Northern Uganda with high rates of gender-based violence, sexually transmitted infections, and unintended pregnancies.

They spoke with men, women, and children returning to their communities following two decades of war — the lifespan of an entire generation.

These community members, despite experiencing social and cultural upheaval that legitimized domestic violence, demonstrated a desire to rebuild protective cultural traditions and to challenge inequitable gender norms.

Lundgren stresses that the need to understand gender norms and how they generate gender-based violence is universal and not limited to any one region or country.

“Helping societies to value more equitable gender norms — a critical step towards preventing intimate partner violence — requires that individuals be respected, valued, and appreciated. Interventions that provide positive social support can facilitate beneficial change,” Lundgren said.

Source: Georgetown University Medical Center

Yin yang with male and female symbols photo by shutterstock.

Changing Harmful Social Norms to Combat Gender-Based Violence

Rick Nauert PhD

Rick Nauert, PhDDr. Rick Nauert has over 25 years experience in clinical, administrative and academic healthcare. He is currently an associate professor for Rocky Mountain University of Health Professionals doctoral program in health promotion and wellness. Dr. Nauert began his career as a clinical physical therapist and served as a regional manager for a publicly traded multidisciplinary rehabilitation agency for 12 years. He has masters degrees in health-fitness management and healthcare administration and a doctoral degree from The University of Texas at Austin focused on health care informatics, health administration, health education and health policy. His research efforts included the area of telehealth with a specialty in disease management.

APA Reference
Nauert PhD, R. (2018). Changing Harmful Social Norms to Combat Gender-Based Violence. Psych Central. Retrieved on October 26, 2020, from
Scientifically Reviewed
Last updated: 8 Aug 2018 (Originally: 24 Sep 2014)
Last reviewed: By a member of our scientific advisory board on 8 Aug 2018
Published on Psych All rights reserved.