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Desire for Connection Fuels Ties with Inanimate Objects

Desire for Connection Fuels Ties with Inanimate Objects

New research suggests that feeling socially disconnected is often associated with modern relationships with pets, online avatars, and even pieces of technology, such as computers, robots, and cell phones.

Experts believe the void in social connections may lead us to lower our threshold for determining that another being is animate or alive.

“This increased sensitivity to animacy suggests that people are casting a wide net when looking for people they can possibly relate to — which may ultimately help them maximize opportunities to renew social connections,” said psychological scientist and lead researcher Katherine Powers, Ph,D., of Dartmouth College.

As published in the journal Psychological Science, researchers believe the findings enhance our understanding of the factors that contribute to face perception, mind perception, and social relationships, and the inanimate relationships that have emerged in the modern age, says Powers.

Feeling socially connected is a critical part of human life that impacts both mental and physical health; when we feel disconnected from others, we try to replenish our social connections.

“As social beings, we have an intrinsic motivation to pay attention to and connect with other people,” said Powers.

“We wanted to examine the influence of this social motive on one of the most basic, low-level aspects of social perception: deciding whether or not a face is alive.”

Powers and colleagues had 30 college students view images of faces, which were actually morphs created by combining inanimate faces (such as a doll’s face) with human faces.

The morphs ranged from zero percent human to 100 percent human and showed both male and female faces. The morphs were presented in random order and the students had to decide whether each face was animate or inanimate.

Afterwards, they completed a survey that gauged their desire for social connections, in which they rated their agreement with statements such as “I want other people to accept me.”

The data revealed that desire for social connections was associated with a lower threshold for animacy.

In other words, participants who had high scores on the social connections measure didn’t need to see as many human-like features in a face order to decide that it was alive.

To see if there might be a causal link, Powers and colleagues conducted another study in which they experimentally manipulated feelings of social connection.

A separate group of college students completed a personality questionnaire and were provided feedback ostensibly based on the questionnaire.

In reality, the feedback was determined by random assignment. Some students were told that their future lives would be isolated and lonely, while others were told their lives would contain long-lasting, stable relationships.

The feedback also included personality descriptions and statements tailored to each participant to ensure believability.

The students then viewed the face morphs. As expected, students who had been told they would be isolated and lonely showed lower thresholds for animacy than those who were told they would have long-lasting relationships.

These findings are particularly interesting, the researchers argue, because previous research has shown that people are typically cautious in determining whether a face is alive.

“What’s really interesting here is the degree of variability in this perception,” Powers said.

“Even though two people may be looking at the same face, the point at which they see life and decide that person is worthy of meaningful social interaction may not be the same — our findings show that it depends on an individual’s social relationship status and motivations for future social interactions.”

“I think the fact that we can observe such a bias in the perception of basic social cues really underscores the fundamental nature of the human need for social connection,” Powers said.

Source: Association of Psychological Science

Avatars of people photo by shutterstock.

Desire for Connection Fuels Ties with Inanimate Objects

Rick Nauert PhD

Rick Nauert, PhDDr. Rick Nauert has over 25 years experience in clinical, administrative and academic healthcare. He is currently an associate professor for Rocky Mountain University of Health Professionals doctoral program in health promotion and wellness. Dr. Nauert began his career as a clinical physical therapist and served as a regional manager for a publicly traded multidisciplinary rehabilitation agency for 12 years. He has masters degrees in health-fitness management and healthcare administration and a doctoral degree from The University of Texas at Austin focused on health care informatics, health administration, health education and health policy. His research efforts included the area of telehealth with a specialty in disease management.

APA Reference
Nauert PhD, R. (2018). Desire for Connection Fuels Ties with Inanimate Objects. Psych Central. Retrieved on November 28, 2020, from
Scientifically Reviewed
Last updated: 8 Aug 2018 (Originally: 9 Sep 2014)
Last reviewed: By a member of our scientific advisory board on 8 Aug 2018
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