In a new study, researchers attempt to determine if the blockbuster “Fifty Shades” series increases the threat of potentially harmful health behaviors and risks.
The widely popular series has sold more than 100 million copies worldwide. A movie adaptation is scheduled for release in early 2015.
Michigan State researchers discovered young adult women who read “Fifty Shades of Grey” are more likely than nonreaders to exhibit signs of eating disorders and have a verbally abusive partner. Moreover, researchers discovered women who read all three books in the blockbuster “Fifty Shades” erotic romance series are at increased risk of engaging in binge drinking and having multiple sex partners.
All are known risks associated with being in an abusive relationship, much like the lead character, Anastasia, is in “Fifty Shades,” said Amy Bonomi, the study’s lead investigator.
And while the study did not distinguish whether women experienced the health behaviors before or after reading the books, it’s a potential problem either way, she said.
“If women experienced adverse health behaviors such as disordered eating first, reading ‘Fifty Shades’ might reaffirm those experiences and potentially aggravate related trauma,” said Bonomi.
“Likewise, if they read ‘Fifty Shades’ before experiencing the health behaviors seen in our study, it’s possible the books influenced the onset of these behaviors.”
The study, which appears in the Journal of Women’s Health, is one of the first to investigate the relationship between health risks and reading popular fiction depicting violence against women.
Experts explain that past research suggests watching violent television programs may lead to real-life violence and antisocial behaviors.
Likewise, some findings associate reading glamour magazines to being obsessed with body image.
In the current study, researchers studied more than 650 women aged 18-24, a prime period for exploring greater sexual intimacy in relationships, Bonomi said.
Compared to participants who didn’t read the book, those who read the first “Fifty Shades” novel were 25 percent more likely to have a partner who yelled or swore at them; 34 percent more likely to have a partner who demonstrated stalking tendencies; and more than 75 percent more likely to have used diet aids or fasted for more than 24 hours.
Those who read all three books in the series were 65 percent more likely than nonreaders to binge drink – or drink five or more drinks on a single occasion on six or more days per month – and 63 percent more likely to have five or more intercourse partners during their lifetime.
Bonomi said she is not suggesting the book be banned or that women should not be free to read whatever books they wish or to have a love life.
However, it’s important women understand that the health behaviors assessed in the study are known risk factors for being in a violent relationship.
Toward that end, Bonomi said parents and educators should engage kids in constructive conversations about sexuality, body image and gender role expectations – and that these conversations start as early as grade school.
Prevention programs can also be beneficial, such as Safe Dates, which targets abuse prevention through relationship skills training and gender role examination.
Finally, kids and young adults should be taught to consume fiction, television, movies, magazines and other mass media with a critical eye, Bonomi said.
“We recognize that the depiction of violence against women in and of itself is not problematic, especially if the depiction attempts to shed serious light on the problem,” Bonomi said. “The problem comes when the depiction reinforces the acceptance of the status quo, rather than challenging it.”
A previous study led by Bonomi found that “Fifty Shades” perpetuated the problem of violence against women.
The results of the study are presented in the article “Fiction or Not? Fifty Shades Is Associated with Health Risks in Adolescent and Young Adult Females.”