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Men and Women Use Different Criteria for Partner Selection

Men and Women Use Different Criteria for Partner Selection A new study suggests individuals choose a partner based upon their perception of a potential mate’s attributes and upside or downside potential.

Researchers determined men and women often use a framing process evaluating suitors from both positive and negative perspectives.

Still, as described in the journal Evolution and Human Behavior, decision-making varies as each gender uses different criteria and viewpoints to make their choice.

For example, researchers from Concordia University discovered men responded more strongly to the “framing effect” when physical attractiveness was described.

Also, it may come as a surprise to learn that when we choose a partner, the framing effect is even stronger in women than it is for men.

“When it comes to mate selection, women are more attuned to negatively framed information due to an evolutionary phenomenon called ‘parental investment theory,’” said Gad Saad, Ph.D.

“Choosing someone who might be a poor provider or an unloving father would have serious consequences for a woman and for her offspring. So we hypothesized that women would naturally be more leery of negatively framed information when evaluating a prospective mate.”

To prove this, Saad and fellow researcher Tripat Gill, Ph.D., called on hundreds of young men and women to take part in their study.

Participants were given positively and negatively framed descriptions of potential partners. For example,  “Seven out of 10 people who know this person think that this person is kind” (positive frame) versus “Three out of 10 people who know this person think that this person is not kind” (negative frame).

The researchers tested the framing effect using six key attributes, two of which are more important to men and women respectively, and two that are considered as necessities by both sexes:

  • attractive body (more important to men);
  • attractive face (more important to men);
  • earning potential (more important to women);
  • ambition (more important to women);
  • kindness (equally important to both);
  • intelligence (equally important to both).

Participants evaluated both high-quality (e.g. seven out of 10 people think this person is kind) and low-quality (e.g. three out of 10 people think this person is kind) prospective mates for these attributes, in the context of a short-term fling or a long-term relationship.

More often than not, women said they were far less likely to date the potential mates described in the negatively framed descriptions — even though in each instance, they were being presented with exactly the same information as in the positively framed descriptions.

Women also proved more susceptible to framing effects in attributes like ambition and earning potential, while men responded more strongly to framing when physical attractiveness was described.

This research highlights how an evolutionary lens could help explain the biological origins of seemingly “irrational” decision-making biases like the framing effect.

Source: Concordia University

Men and Women Use Different Criteria for Partner Selection

Rick Nauert PhD

Rick Nauert, PhDDr. Rick Nauert has over 25 years experience in clinical, administrative and academic healthcare. He is currently an associate professor for Rocky Mountain University of Health Professionals doctoral program in health promotion and wellness. Dr. Nauert began his career as a clinical physical therapist and served as a regional manager for a publicly traded multidisciplinary rehabilitation agency for 12 years. He has masters degrees in health-fitness management and healthcare administration and a doctoral degree from The University of Texas at Austin focused on health care informatics, health administration, health education and health policy. His research efforts included the area of telehealth with a specialty in disease management.

APA Reference
Nauert PhD, R. (2015). Men and Women Use Different Criteria for Partner Selection. Psych Central. Retrieved on July 18, 2018, from https://psychcentral.com/news/2014/05/02/men-and-women-use-different-criteria-for-partner-selection/69276.html


Scientifically Reviewed
Last updated: 6 Oct 2015
Last reviewed: By John M. Grohol, Psy.D. on 6 Oct 2015
Published on PsychCentral.com. All rights reserved.