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Are Baby Reading Products Successful? Study Says No

Are Baby Reading Products Successful? Study Says NoDespite all the DVDs, flashcards, and books designed to teach babies to read, these products do not help infants develop reading skills, according to a new study by researchers at New York University’s Steinhardt School of Culture, Education, and Human Development.

“While we cannot say with full assurance that infants at this age cannot learn printed words, our results make clear they did not learn printed words from the baby media product that was tested,” said senior author Susan Neuman, professor in NYU Steinhardt’s Department of Teaching and Learning.

Parents, however, seemed to put confidence in these products. In exit interviews, parents reported that their babies were learning to read from these products and that their children had benefited in vocabulary development.

“It’s clear that parents have great confidence in the impact of these products on their children,” Neuman explains. “However, our study indicates this sentiment is misplaced.”

The study, published in the Journal of Educational Psychology, involved 117 infants, ages nine to 18 months, who were randomly assigned to treatment and control groups. Babies in the treatment group received a baby media product, which included DVDs, word and picture flashcards, and flip books for parents to use over a seven-month period; babies in the control group did not receive any materials.

During a seven month period, the researchers conducted one home visit, four laboratory visits, and took monthly assessments of the babies’ language development.

In the laboratory, the researchers tested the babies’ skills by seeing if they could recognize letter names, letter sounds, vocabulary, words identified on sight, and comprehension. They did this by using a combination of eye-tracking devices and standardized tests to study outcomes at each phase of development.

Using state-of-the art eye-tracking technology, which detects even the slightest eye movements, the researchers could closely monitor how the infants shifted their gaze and their attention from one location to another when shown specific words and phrases.

The results showed no differences between the babies exposed to the reading products and the control group on 13 of the 14 assessments. The only assessment that showed a difference was parents’ beliefs that their baby was learning new words.

Source:  New York University

Mother reading to her baby photo by shutterstock.

Are Baby Reading Products Successful? Study Says No

Traci Pedersen

Traci Pedersen is a professional writer with over a decade of experience. Her work consists of writing for both print and online publishers in a variety of genres including science chapter books, college and career articles, and elementary school curriculum.

APA Reference
Pedersen, T. (2018). Are Baby Reading Products Successful? Study Says No. Psych Central. Retrieved on October 1, 2020, from
Scientifically Reviewed
Last updated: 8 Aug 2018 (Originally: 1 Mar 2014)
Last reviewed: By a member of our scientific advisory board on 8 Aug 2018
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