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Facebook as Source of Research Data?

Facebook as Source of Research Data?The popularity of social networking sites is allowing researchers a unique opportunity to sample people’s opinion on a variety of social issues.

In fact, in a study to demonstrate the potential of using social networking sites for research on health and medicine, researchers studied jokes made about doctors posted on Facebook.

“Social networking sites, such as Facebook, have become immensely popular in recent years and present a unique opportunity for researchers to eavesdrop on the collective conversation of current societal issues,” said Matthew Davis, Ph.D., of the Dartmouth Institute of Health Policy & Clinical Practice.

In one of the first studies of social networking site conversations pertaining to health and medicine, Davis and colleagues examined the prevalence and success of doctor jokes posted on Facebook.

The study is published in the Journal of Medical Internet Research.

The researchers studied more than 33,000 Facebook users, who gave permission to have everything on their Facebook wall monitored, and identified 263 (0.79 percent) Facebook users who posted a joke that referenced doctors during a six-month observation period.

Davis and colleagues studied the characteristics of 156 unique doctor jokes that were associated with getting an “electronic laugh (e.g., a LOL, ROTFL)” from the social network and the number of Facebook “likes” jokes received.

Jokes in which the doctor (or the health care system) was the butt of the joke tended to be more successful, although the association was not statistically significant.

Ironically, the joke in the study that received the greatest number of Facebook likes was a “doctor, lawyer, priest joke” in which the lawyer was the butt of the joke.

In recent years, the researchers said, there is a growing interest in social networking sites to employ health interventions and to identify certain health behaviors.

To date, there have been few empirical studies in the biomedical literature that examined conversations on social networking sites in non-patient population groups.

“While our study took a lighthearted look at the world of doctor-related humor, our work does demonstrate the potential of using social networking sites for research on health and medicine,” Davis said.

Source: Dartmouth University

Facebook screen shot photo by shutterstock.

Facebook as Source of Research Data?

Rick Nauert PhD

Rick Nauert, PhDDr. Rick Nauert has over 25 years experience in clinical, administrative and academic healthcare. He is currently an associate professor for Rocky Mountain University of Health Professionals doctoral program in health promotion and wellness. Dr. Nauert began his career as a clinical physical therapist and served as a regional manager for a publicly traded multidisciplinary rehabilitation agency for 12 years. He has masters degrees in health-fitness management and healthcare administration and a doctoral degree from The University of Texas at Austin focused on health care informatics, health administration, health education and health policy. His research efforts included the area of telehealth with a specialty in disease management.

APA Reference
Nauert PhD, R. (2015). Facebook as Source of Research Data?. Psych Central. Retrieved on December 18, 2018, from


Scientifically Reviewed
Last updated: 6 Oct 2015
Last reviewed: By John M. Grohol, Psy.D. on 6 Oct 2015
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