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Facebook Maintenance Can Help or Hinder Friendships

Facebook Maintenance Can Help or Hinder Friendships New social media research suggests the way in which we communicate on Facebook can improve or harm a friendship.

Western Illinois University researchers found that Facebook can be used as a vehicle to solidify and enhance a relationship. However, global postings can also reduce friendship satisfaction.

Bree McEwan, Ph.D., authored the study, published in the journal Cyberpsychology, Behavior, and Social Networking.

McEwan was interested in finding out how one friend’s maintenance behaviors on Facebook might affect how his or her friend felt about the relationship.

“In order to do this, I collected data from friend dyads and used a statistical technique called the ‘actor partner interdependence model,’ or APIM.

“An APIM analysis allows researchers to determine the unique effects that both an individual and his or her friend have on the relational outcomes,” she said.

McEwan found that behaviors an individual uses to show he or she cares about his or her friend, specifically behaviors uniquely directed to the friend, are related to positive relational outcomes, such as increased closeness or satisfaction with the friendship.

For example, using Facebook to post on a friend’s wall or to share condolences or congratulations are linked to feeling closer to the friend and more satisfied with the friendship; however, sometimes people just post broadcast-style status updates as a way to maintain specific relationships.

“These types of messages are correlated with negative relational outcomes,” McEwan said. “In addition, the less an individual posts mass status updates to Facebook, the more that person dislikes it when their friends do so.”

According to McEwan, the study supports the idea that using Facebook doesn’t necessarily promote relational development nor is it detrimental to friendships.

“Rather, the way we choose to communicate with our friends through this medium is what impacts the relationship,” she noted.

“Communication scholars are interested in how people use communication technology, such as social media, to facilitate social network connections. In particular, we study how communication technologies intersect with message processes,” McEwan added.

Source: Western Illinois University


Friends computer keyboard photo by shutterstock.

Facebook Maintenance Can Help or Hinder Friendships

Rick Nauert PhD

Rick Nauert, PhDDr. Rick Nauert has over 25 years experience in clinical, administrative and academic healthcare. He is currently an associate professor for Rocky Mountain University of Health Professionals doctoral program in health promotion and wellness. Dr. Nauert began his career as a clinical physical therapist and served as a regional manager for a publicly traded multidisciplinary rehabilitation agency for 12 years. He has masters degrees in health-fitness management and healthcare administration and a doctoral degree from The University of Texas at Austin focused on health care informatics, health administration, health education and health policy. His research efforts included the area of telehealth with a specialty in disease management.

APA Reference
Nauert PhD, R. (2018). Facebook Maintenance Can Help or Hinder Friendships. Psych Central. Retrieved on April 22, 2019, from
Scientifically Reviewed
Last updated: 8 Aug 2018
Last reviewed: By a member of our scientific advisory board on 8 Aug 2018
Published on Psych All rights reserved.