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What Drives Creativity?

What Drives Creativity?Understanding creativity has been a goal of philosophers and scientists for several millenniums.

Prevailing approaches to individual and group creativity have focused on personal factors that contribute to creative behavior (e.g., personality, intelligence, motivation).

Current scholarly literature holds the processes of behaving creatively, and appreciating creativity, as being largely unrelated.

A new study disagrees with this belief as researchers used social identity and self-categorization theories as the basis for a model of creativity.

The new model demonstrates the role that groups play in stimulating and shaping creative acts. Moreover, the new model suggests that social groups determine the reception the new (creative) ideas are given.

Investigators believe their findings suggest an individual’s social group plays a strong role in the creative process as the group not only encourages originality but also determines how an individual’s creative efforts will be appreciated.

The researchh is published in the journal Personality and Social Psychology Review.

Results from the study suggests a person’s social identity is both the beginning and end of the creative process.

That is, a shared social identity (or lack of it) motivates individuals to rise to particular creative challenges and provides a basis for certain forms of creativity to be recognized (or disregarded).

Experts believe the study findings will provide an agenda for future creativity research on this new paradigm.

Source: Society for Personality and Social Psychology

People in an art gallery photo by shutterstock.

What Drives Creativity?

Rick Nauert PhD

Rick Nauert, PhDDr. Rick Nauert has over 25 years experience in clinical, administrative and academic healthcare. He is currently an associate professor for Rocky Mountain University of Health Professionals doctoral program in health promotion and wellness. Dr. Nauert began his career as a clinical physical therapist and served as a regional manager for a publicly traded multidisciplinary rehabilitation agency for 12 years. He has masters degrees in health-fitness management and healthcare administration and a doctoral degree from The University of Texas at Austin focused on health care informatics, health administration, health education and health policy. His research efforts included the area of telehealth with a specialty in disease management.

APA Reference
Nauert PhD, R. (2015). What Drives Creativity?. Psych Central. Retrieved on October 21, 2018, from https://psychcentral.com/news/2013/08/26/what-drives-creativity/58900.html

 

Scientifically Reviewed
Last updated: 6 Oct 2015
Last reviewed: By John M. Grohol, Psy.D. on 6 Oct 2015
Published on PsychCentral.com. All rights reserved.