What Drives Creativity?Understanding creativity has been a goal of philosophers and scientists for several millenniums.

Prevailing approaches to individual and group creativity have focused on personal factors that contribute to creative behavior (e.g., personality, intelligence, motivation).

Current scholarly literature holds the processes of behaving creatively, and appreciating creativity, as being largely unrelated.

A new study disagrees with this belief as researchers used social identity and self-categorization theories as the basis for a model of creativity.

The new model demonstrates the role that groups play in stimulating and shaping creative acts. Moreover, the new model suggests that social groups determine the reception the new (creative) ideas are given.

Investigators believe their findings suggest an individual’s social group plays a strong role in the creative process as the group not only encourages originality but also determines how an individual’s creative efforts will be appreciated.

The researchh is published in the journal Personality and Social Psychology Review.

Results from the study suggests a person’s social identity is both the beginning and end of the creative process.

That is, a shared social identity (or lack of it) motivates individuals to rise to particular creative challenges and provides a basis for certain forms of creativity to be recognized (or disregarded).

Experts believe the study findings will provide an agenda for future creativity research on this new paradigm.

Source: Society for Personality and Social Psychology

People in an art gallery photo by shutterstock.