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Study Explodes Myth of Cougars & Sugar Daddies

Study Explodes Myth of Cougars and Sugar DaddiesIt’s a popular image fostered by Hollywood: A rich older man or woman supporting an attractive younger spouse.

But a new study has found that people who marry someone much younger or much older have lower earnings, lower cognitive abilities, are less educated, and are less attractive, compared to people who marry someone their own age.

“Hugh Hefner is an outlier,” said Hani Mansour, Ph.D., an assistant professor of economics at the University of Colorado Denver, who co-authored the study with Terra McKinnish, Ph.D., associate professor of economics at the University of Colorado Boulder.

“Our results call into question the conventional wisdom regarding differently aged couples.”

For the study, the researchers examined U.S. Census Bureau data from 1960 through 2000 looking at age at first marriage, education, occupational wages, and earnings. They also used the 1979 National Longitudinal Survey of Youth to measure cognitive skills and the National Longitudinal Survey of Adolescent Health (Add Health) to gauge physical attractiveness.

What the researchers found is that people attending four-year colleges interact more with people of about the same age.

After graduation, they enter careers with upward mobility at a time when people tend to marry.

By contrast, those who attend community colleges or work in low-skilled jobs with little chance of advancement are more likely to interact with people of all ages, increasing their chances of marrying someone significantly younger or older, according to the researchers.

“It really depends on who your social network is,” Mansour said. “People with lower earning potential are in networks that are more age diverse.”

The study also found that men married to younger or older spouses made less money than those married to women of a similar age.

In the 1980 Census, for example, men married to women eight or more years younger or older earned, on average, $3,495 less a year than men married to women no more than a year older or younger.

At the same time, women married to differently-aged spouses made more money than their husbands, but that was due to working more hours, not earning higher wages, the researchers report.

The researchers also analyzed a series of tests conducted in high school that measured verbal, math and arithmetic reasoning skills.

They found that people married to differently-aged spouses scored lower on these tests. Men with spouses at least eight years younger scored on average 8.4 points less than those who married women of a similar age.

Women had less drastic drops in their scores, the researchers note.

Physical attractiveness was determined by interviewers conducting the Add Health survey. They rated their subjects on a scale of one to five, with one being “very unattractive” and five being “very attractive.”

“Overall, the estimates indicate that individuals married to differently-aged spouses are less attractive than those married to similarly-aged spouses, with the possible exception of men married to older women,” the researchers said in the study, which was published in the Review of Economics and Statistics.

The researchers did not give a range of how much older or younger a spouse had to be to see these effects. They noted, however, that the greater the age difference, the higher the negative indicators.

The researchers also found that, despite Hollywood portrayals to the contrary, there is nothing new about older women searching for younger men to marry.

“We really didn’t find any evidence of a new cougar phenomenon,” he said. “Although their share has slightly increased over time, cougars have been among us since the 1960s.”

The real trend is that people of similar ages are increasingly marrying each other.

“The benefits from marriage might be changing. When you are close in age you can do things together,” he said. “You can have children when both parties want to, retire at the same time and grow old together.”

Source: The University of Colorado Denver

Happy couple photo by shutterstock.


Study Explodes Myth of Cougars & Sugar Daddies

Janice Wood

Janice Wood is a long-time writer and editor who began working at a daily newspaper before graduating from college. She has worked at a variety of newspapers, magazines and websites, covering everything from aviation to finance to healthcare.

APA Reference
Wood, J. (2018). Study Explodes Myth of Cougars & Sugar Daddies. Psych Central. Retrieved on September 30, 2020, from
Scientifically Reviewed
Last updated: 8 Aug 2018 (Originally: 8 May 2013)
Last reviewed: By a member of our scientific advisory board on 8 Aug 2018
Published on Psych All rights reserved.