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Twitter Analysis Finds Spike in Adderall Use, Misuse At Exam Time

Twitter Analysis Finds Spike in Adderall Use, Misuse At Exam TimeAs the spring semester nears the end, a growing number of college students are tweeting about their use of the ADHD medication Adderall.

Twitter allows experts and policymakers the opportunity to track the use of Adderall, in much the same way an outbreak of influenza can be followed as it works its way across the nation.

In the new study, BYU health science and computer science researchers report the findings of their six-month investigation in the Journal of Medical Internet Research.

Researchers say the study produced two major revelations about Adderall:

  • It is mentioned most heavily among students in the northeast and south regions of the U.S.;
  • Tweets about Adderall peak sharply during final exam periods.

“Adderall is the most commonly abused prescription stimulant among college students,” said lead researcher Carl Hanson, Ph.D., a professor of health science at BYU.

“Our concern is that the more it becomes a social norm in online conversation, the higher risk there is of more people abusing it.”

For the study, researchers monitored all public-facing Twitter mentions of “Adderall” between November 2011 and May 2012, but removed tweets from users whose screen-names indicated they were promoting Adderall.

The results showed 213,633 tweets from 132,099 unique users mentioned the drug during the study, with an average of 930 per day.

Though the analysis didn’t sort out “legal” vs. “illegal,” use, Adderall tweets spiked sharply during traditional finals periods, with peaks on Dec. 13 (2,813) and April 30 (2,207).

Researchers also found that Adderall tweets peaked during the middle of the week and declined by the weekend. Both findings are consistent with previous research that shows college students who abuse ADHD stimulants do so primarily during times of academic stress.

“It’s not like they’re using it as a party drug on the weekend,” Hanson said. “This data suggests that they’re using it as a study aid. Many of the tweets even made a study reference.”

Researchers found that the rate of Adderall tweets was highest among college and university clusters in the northeast and south regions of the United States.

A possible link to the high activity could be a well-established Greek system of fraternities and sororities, especially in the northeast.

Vermont had the highest per capita Adderall tweet rate, followed by Massachusetts and Alabama, while Southeast Texas had the lowest, followed by Central Illinois and Northern California.

The Northern Utah college cluster was one of the lowest Adderall-tweeting areas, as were a number of western areas such as Phoenix, Los Angeles and Reno.

The Twitter analysis also revealed that 9 percent of Adderall tweets mentioned another substance, with the most common two being alcohol (4.8 percent) and stimulants like coffee or Red Bull (4.7 percent). Other substances included cocaine, marijuana, methamphetamines and anti-anxiety medications such as Xanax.

“Tweets hinting at co-ingestion are particularly troubling because morbidity and mortality risk increases when substances are combined,” said study co-author Michael Barnes, Ph.D.

Researchers hope the study renews interest in promoting the safe and legal use of Adderall and other substances on college campuses. Study authors also hope that as the general public learns about the dangerous use of substances to improve academic performance, improved promotion of student well-being and study habits will surface.

Researchers say additional resources are needed to better to help students better manage the academic demands and pressures of college.

Source: Brigham Young University

Twitter Analysis Finds Spike in Adderall Use, Misuse At Exam Time

Rick Nauert PhD

Rick Nauert, PhDDr. Rick Nauert has over 25 years experience in clinical, administrative and academic healthcare. He is currently an associate professor for Rocky Mountain University of Health Professionals doctoral program in health promotion and wellness. Dr. Nauert began his career as a clinical physical therapist and served as a regional manager for a publicly traded multidisciplinary rehabilitation agency for 12 years. He has masters degrees in health-fitness management and healthcare administration and a doctoral degree from The University of Texas at Austin focused on health care informatics, health administration, health education and health policy. His research efforts included the area of telehealth with a specialty in disease management.

APA Reference
Nauert PhD, R. (2018). Twitter Analysis Finds Spike in Adderall Use, Misuse At Exam Time. Psych Central. Retrieved on October 31, 2020, from
Scientifically Reviewed
Last updated: 8 Aug 2018 (Originally: 2 May 2013)
Last reviewed: By a member of our scientific advisory board on 8 Aug 2018
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