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Picture on Social Media Profile Helps Land Job

Picture on Social Media Profile Helps Land Job Emerging research finds that when individuals apply for a job everything counts, including content on your social network sites and pictures of yourself on Facebook or LinkedIn pages.

Given the challenges in the job market, a new study attempted to determine if it is advisable for job applicants to post pictures along with their profiles, or not include a picture.

Although research has found that candidates’ pictures can bias staffing decisions, many organizations view the sites and base job decision on visual impressions.

Investigators studied nearly 100 working professionals to determine if having a picture on a LinkedIn profile made an applicant preferable to one who did not have a picture. LinkedIn was chosen because it is a networking site particularly relevant to the workplace.

Researchers discovered candidates pictured on their profiles were considered more favorable than candidates without a picture. The study also found that applicants with attractive pictures were not only seen as preferable but as stronger and better job applicants.

Even those whose pictures were considered unattractive were seen as more favorable than those without a picture.

One reason pictures are preferred by managers is that many feel they can perceive positive or negative qualities by looking at the photo. Thus, including a picture — preferably a high quality image — may give the applicant the extra something that will land the coveted job position.

There is little evidence to support the hypothesis that you can actually garner much valid information about a person’s qualities by just looking at their photo.

Source: Society for Industrial and Organizational Psychology (SIOP)

Office workers looking at a computer photo by shutterstock.

Picture on Social Media Profile Helps Land Job

Rick Nauert PhD

Rick Nauert, PhDDr. Rick Nauert has over 25 years experience in clinical, administrative and academic healthcare. He is currently an associate professor for Rocky Mountain University of Health Professionals doctoral program in health promotion and wellness. Dr. Nauert began his career as a clinical physical therapist and served as a regional manager for a publicly traded multidisciplinary rehabilitation agency for 12 years. He has masters degrees in health-fitness management and healthcare administration and a doctoral degree from The University of Texas at Austin focused on health care informatics, health administration, health education and health policy. His research efforts included the area of telehealth with a specialty in disease management.

APA Reference
Nauert PhD, R. (2018). Picture on Social Media Profile Helps Land Job. Psych Central. Retrieved on March 18, 2019, from
Scientifically Reviewed
Last updated: 8 Aug 2018
Last reviewed: By a member of our scientific advisory board on 8 Aug 2018
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