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Black Women Leaders are Expected to be Assertive

Black Women Leaders are Expected to be AssertiveA new study finds that black women are expected to act assertively in the workplace.

Researchers say this behavior is also condoned for white men, while black men and white women are often penalized for being too forceful.

The study is published in Psychological Science, a journal of the Association for Psychological Science.

Researchers determined that rather than being viewed as a combination of black men and white women, aggressive black women are accepted in work settings.

“Traditionally, women have been assigned to a more subordinate role,” said Robert W. Livingston of Northwestern University, who co-wrote the new study with Ashleigh Shelby Rosette of Duke University and Ella F. Washington of Northwestern.

Rosette explained that according to prevailing cultural norms, men are expected to occupy dominant roles, while women are typically prescribed to more communal roles.

Historical research has shown that when people think about a prototypical leader, they tend to think about a white man. If women behave in a way that is at odds with these prototypical roles – more dominant and less communal, for example – they will be perceived in a negative light.

The negative backlash against women has been found in both experimental research and in studies of real-life settings.

While considerable research has examined this gender-based effect, investigators say that role of gender in conjunction with race has not received close examination.

Researchers had assumed that the perceptions that people applied to white women would also be applied to black women, Rosette noted.

“So the logical next question,” said Livingston, “was what about black female leaders? Do they suffer double jeopardy?”

The authors were inspired in part by a newspaper article describing how Ursula Burns became the CEO of XEROX and the first black woman to head a Fortune 500 company. The article described a lot of behavior that seemed assertive and dominant to Livingston.

“It didn’t seem like she was being shy or docile or tiptoeing on eggshells,” he said.

In the new study, investigators showed each participant a picture of a fictitious official at a Fortune 500 company. Each picture was paired with a scenario in which the leader was meeting with a subordinate who wasn’t performing well.

Dominant leaders demanded action and were assertive; communal leaders encouraged the subordinate and communicated with compassion.

Participants rated the leader on how well the leader handled the situation and how much they thought employees admire this leader.

Researchers discovered people were negative about assertive black men and white women, while black women had as much latitude as white men to be assertive. A finding that suggests black women really are a separate category when it comes to leadership.

“Black women leaders occupy a unique space,” said Rosette. “These findings show that just because a role is prescribed to a woman in general doesn’t mean that it will be prescribed for black women.”

Researchers are clear to warn that this study does not suggest that racism is no longer a problem or that black women leaders don’t experience problems because they are perceived more like white men than white women.

Rosette emphasized the fact that this new study only talks about women who have already reached top leadership roles.

“This research doesn’t examine what it is like for black women to get to those roles in the first place,” she said.

Livingston suspects that one of the reasons that there aren’t as many black women as white men running Fortune 500 companies is because black women may actually be more likely to be penalized for a mistake.

“It is possible that black women can be assertive, but any mistake on the job might be interpreted as evidence that she is not suited for the leadership role,” he said. That may make it extremely difficult for black women to climb the corporate ladder.

“The reality is that there isn’t a huge population to draw from when it comes to black women leaders, so the evidence that complements our work is anecdotal,” said Rosette.

Experts say this area of research represents a new frontier at the cross-section of the psychological and management sciences.

As women of all genders integrate into leadership roles, the authors conclude that all we know now is that that one size does not fit all, and that context is most important when it concerns issues of race and gender.

Source: Association for Psychological Science

Woman holding files photo by shutterstock.

Black Women Leaders are Expected to be Assertive

Rick Nauert PhD

Rick Nauert, PhDDr. Rick Nauert has over 25 years experience in clinical, administrative and academic healthcare. He is currently an associate professor for Rocky Mountain University of Health Professionals doctoral program in health promotion and wellness. Dr. Nauert began his career as a clinical physical therapist and served as a regional manager for a publicly traded multidisciplinary rehabilitation agency for 12 years. He has masters degrees in health-fitness management and healthcare administration and a doctoral degree from The University of Texas at Austin focused on health care informatics, health administration, health education and health policy. His research efforts included the area of telehealth with a specialty in disease management.

APA Reference
Nauert PhD, R. (2018). Black Women Leaders are Expected to be Assertive. Psych Central. Retrieved on November 30, 2020, from
Scientifically Reviewed
Last updated: 8 Aug 2018 (Originally: 20 Apr 2012)
Last reviewed: By a member of our scientific advisory board on 8 Aug 2018
Published on Psych All rights reserved.