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Response to Racial Insults Rooted in Cultural Foundations

Response to Racial Insults Rooted in Cultural Foundations In an effort to explain the variance in individual responses to racial insults, investigators have determined that where we come from makes a huge difference.

Researchers discovered that African-American women are more likely than Asian-American women to directly rebuff racist comments, a difference that may reflect deeply rooted cultural differences.

“Our work shows that racial, ethnic, and cultural backgrounds are sources of diversity that may explain why different targets of racism behave the way they do,” said researcher Elizabeth Lee, doctoral student at Penn State University.

Published online in Personality and Social Psychology Bulletin, the study builds on past work that shows distinct differences across people from different cultures in conflict management, communication style, and emotional display rules.

In one experiment, the researchers recruited Asian women and Black women to talk to another college student online using Instant Messenger (IM). The conversation partner was actually a research assistant trained to make either a racist comment, like “Dating [Blacks/Asians] is for tools who let [Blacks/Asians] control them,” or a parallel non-racist but still rude comment.

Participants then took part in what seemed like an unrelated taste test study to choose a candy for their conversation partner to eat. The participants could choose from an array of jellybeans that included good tasting (e.g. cherry, lemon) and bad tasting (e.g. earwax, dirt) jellybeans.

Investigators analyzed the conversations to measure how directly the participants responded to the offensive comment. They also took note of the jellybean flavors selected for the conversation partners as a measure of as an indirect way of responding to the conversation partner.

“The results of this study showed that African Americans were more likely to respond more directly when we looked at the transcripts of the IM conversations,” said Lee.

“However, this difference in responding style goes away when you look at what kinds of jelly beans they gave the offending conversation partner.” For the Asian women, the jelly bean selection served as an indirect method to respond to the racist comment – a sort of quiet revenge.

A second study used a different investigational format. Researchers had a different set of Black and Asian participants imagine having a conversation with a stranger who makes a racist comment. The researchers then asked them about their anticipated response to the comment and their goals for their imagined behavior.

“The goals we were interested in were based on the norms that should be sanctioned by either African American or Asian American culture for these kinds of situations,” Lee said. The results found that the Asian Americans were more likely to say they would not respond directly, driven by their desire to keep the peace in the interaction.

“Our findings are consistent with Black women’s cultural heritage, which celebrates the past accomplishments of other Black confronters of discrimination, as well as Asian women’s heritage, which advises finding expedient resolutions in the name of peaceful relations,” the researchers write.

“[R]esponding to racism in what seems like a passive or indirect way does not indicate being any less offended by the racism compared to responding behavior that is more direct and verbal.”

Lee believes the study highlights the importance of racial background when making recommendations for how people should handle interpersonal discrimination.

Source: Society for Personality and Social Psychology

Happy woman with arms crossed photo by shutterstock.

Response to Racial Insults Rooted in Cultural Foundations

Rick Nauert PhD

Rick Nauert, PhDDr. Rick Nauert has over 25 years experience in clinical, administrative and academic healthcare. He is currently an associate professor for Rocky Mountain University of Health Professionals doctoral program in health promotion and wellness. Dr. Nauert began his career as a clinical physical therapist and served as a regional manager for a publicly traded multidisciplinary rehabilitation agency for 12 years. He has masters degrees in health-fitness management and healthcare administration and a doctoral degree from The University of Texas at Austin focused on health care informatics, health administration, health education and health policy. His research efforts included the area of telehealth with a specialty in disease management.

APA Reference
Nauert PhD, R. (2018). Response to Racial Insults Rooted in Cultural Foundations. Psych Central. Retrieved on November 24, 2020, from
Scientifically Reviewed
Last updated: 8 Aug 2018 (Originally: 13 Apr 2012)
Last reviewed: By a member of our scientific advisory board on 8 Aug 2018
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