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Culture Influences Behavior in Powerful People

Culture Influences Behavior in Powerful PeopleA new study investigates the truism that power magnifies personality — researchers discovered otherwise.

“Before, people thought that disposition is linked to will; it’s mainly internally driven,” said University College London psychologist Ana Guinote, who conducted the study with Mario Weick of the University of Kent and London doctoral student Alice Cai.

“Our findings show that the environment crucially triggers dispositional or counter-dispositional behavior in powerful people.”

In other words, the way we act and think are more influenced by our environment or our culture than by the power we possess.

In the study, researchers wanted to see if power influences the way we act. In three experiments, participants were given power roles—as a manager or employee, a consequential or trivial adviser on university policy—then put to tasks testing whether their normal behaviors would change.

In the first, participants were tested to tease out traits they consider important and those that are far from their consciousness. Participants with strong tendencies to see others as rude, honest, or sociable then played a word game.

For half of them the game contained neutral words like paper and board; for the rest, the game’s words brought out “counter-dispositions”—characteristics they didn’t normally consider. Those words were also relevant to the subsequent task: judging people through descriptive sentences.

For instance: “When Donald met his friend he told him he was quite smelly.” Was he honest or rude?

The neutrally primed power-holders judged others more strongly in their typical ways. But when descriptions outside their usual thinking were brought to mind, the power-holders used those instead. The lower-powered people’s perceptions remained constant.

In another experiment, participants wrote down charities they liked. A week later they chose which they’d donate to, either on a blank screen or from a list. On a blank screen, power increased the likelihood of picking favored charities. When given the list, though, the powerful chose other organizations; those lacking power weren’t swayed.

The third experiment involved people with selfish or cooperative dispositions distributing valuable tokens to themselves and others. In the neutral condition, the selfish power-holders hoarded the tokens; the sociable ones shared. When primed to act differently, this was no longer the case.

Guinote said: “Power-holders have to make quick decisions and respond to opportunities, so they often deploy automatic cognitive processes.”

Power-holders more strongly express their characters, but they are also susceptible to manipulations of environmental cues—much more than less-powerful people, who act deliberatively and have less extreme but more consistent preferences.

Researchers say that this means that “organizational culture and social norms have an incredible power to influence power-holders.”

But no Orwellian manipulation is needed. “It’s enough to have a culture around them or tasks to do that call for desirable behaviors.”

Thus, culture can bring out collaboration or authoritarianism, sociability or greed in the people who wield influence and power.

The findings appear in Psychological Science.

Source: Association for Psychological Science

Intent looking man photo by shutterstock.

Culture Influences Behavior in Powerful People

Rick Nauert PhD

Rick Nauert, PhDDr. Rick Nauert has over 25 years experience in clinical, administrative and academic healthcare. He is currently an associate professor for Rocky Mountain University of Health Professionals doctoral program in health promotion and wellness. Dr. Nauert began his career as a clinical physical therapist and served as a regional manager for a publicly traded multidisciplinary rehabilitation agency for 12 years. He has masters degrees in health-fitness management and healthcare administration and a doctoral degree from The University of Texas at Austin focused on health care informatics, health administration, health education and health policy. His research efforts included the area of telehealth with a specialty in disease management.

APA Reference
Nauert PhD, R. (2018). Culture Influences Behavior in Powerful People. Psych Central. Retrieved on October 28, 2020, from
Scientifically Reviewed
Last updated: 8 Aug 2018 (Originally: 13 Apr 2012)
Last reviewed: By a member of our scientific advisory board on 8 Aug 2018
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