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Having Power or Choice Helps Us Feel in Control

Need for Control in Life Translates to Power or ChoiceIn a new study with ramifications for the workplace, researchers found that people can be content with either power or choice, or both. But having neither leaves them dissatisfied.

Researchers determined having power over others and having choices in your own life share a critical foundation: control.

A critical finding is that the two sources of control are interchangeable — if people lack power, they clamor for choice, and if they have an abundance of choice they don’t strive as much for power.

“People instinctively prefer high to low power positions,” said author Dr. M. Ena Inesi of London Business School. “Similarly, it feels good when you have choice, and it doesn’t feel good when choice is taken away.”

Inesi and her coauthors suspected that the need for personal control might be the factor these two seemingly independent processes have in common. Power is control over what other people do; choice is control over your own outcomes.

Researchers conducted a series of experiments that looked at whether lacking one source of control (e.g., power) would trigger a greater need for the other (e.g., choice).

In one experiment, participants started out by reading a description of a boss or an employee and had them think about how they would feel in that role. That meant some people were made to feel powerful and some were made to feel powerless.

Then the participants were told they could buy eyeglasses or ice cream from a store that had three options or a store that had 15 options. Subjects were willing to go to great lengths (i.e., drive farther or wait longer) to access the store with more options; lacking power made them hungry for choice.

In another set of experiments, when people were deprived of choice, they displayed a need for power — for instance, by expressing greater desire to occupy a high-power position.

Additional experiments found that people can be content with either power or choice — or both — but that having neither makes them distinctly dissatisfied.

Inesi believes this discovery — that power and choice are interchangeable — can be useful in the workplace.

“You can imagine a person at an organization who’s in a low-level job,” she says. “You can make that seemingly powerless person feel better about their job and their duties by giving them some choice, in the way they do the work or what project they work on.”

This research gets at “the fundamental and basic importance of control in people’s lives.”

The study is published in Psychological Science, a journal of the Association for Psychological Science.

Source: Association for Psychological Science

Having Power or Choice Helps Us Feel in Control

Rick Nauert PhD

Rick Nauert, PhDDr. Rick Nauert has over 25 years experience in clinical, administrative and academic healthcare. He is currently an associate professor for Rocky Mountain University of Health Professionals doctoral program in health promotion and wellness. Dr. Nauert began his career as a clinical physical therapist and served as a regional manager for a publicly traded multidisciplinary rehabilitation agency for 12 years. He has masters degrees in health-fitness management and healthcare administration and a doctoral degree from The University of Texas at Austin focused on health care informatics, health administration, health education and health policy. His research efforts included the area of telehealth with a specialty in disease management.

APA Reference
Nauert PhD, R. (2018). Having Power or Choice Helps Us Feel in Control. Psych Central. Retrieved on November 27, 2020, from
Scientifically Reviewed
Last updated: 8 Aug 2018 (Originally: 27 Apr 2011)
Last reviewed: By a member of our scientific advisory board on 8 Aug 2018
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