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Better Analysis of Social Networking May Offer Revelations

How Social Networking May Change the WorldComputer-mediated social networking has revolutionized the way people connect and re-connect with friends, colleagues and family from across the world.

A new paper by University of Minnesota computer scientists gives insights into how the analysis of our social networking interactions may change the way we view the world.

Specifically, the experts say the new media could facilitate the emergence or decline of leadership, changes in trust over time, and migration and mobility within particular communities online.

The paper, “Computational Modeling of Spatio-temporal Social Networks: A Time-Aggregated Graph Approach,” was co-authored by computer science and engineering professor Shashi Shekhar, Ph.D., and research assistant Dev Oliver and was presented at a national workshop hosted by the University of California, Santa Barbara.

In most cases, social network analysis today is limited to discovering friend connections, community leaders and outlines, influential people and personal friend recommendations using a static or snap-shot method.

The authors say that if new factors could be taken into consideration, specifically changes across time and space, this could help social network analysis better understand why, when and how we are “friends” with people.

These time and space findings are particularly valuable for businesses and software developers, for example on the career networking site LinkedIn.

Most people use the site to see who in their network knows and might endorse whom, but human resources professionals might cross-reference and check a person’s contacts by their work history to discern if a specific contact was established at one timeframe versus another.

Shekhar and Oliver say this points to the need for “a central role for computation and computational models, not only to scale up to the large and growing data volumes, but also to address new spatio-temporal social questions related to change, trends, duration, mobility and travel.”

Source: University of Minnesota

Better Analysis of Social Networking May Offer Revelations

Rick Nauert PhD

Rick Nauert, PhDDr. Rick Nauert has over 25 years experience in clinical, administrative and academic healthcare. He is currently an associate professor for Rocky Mountain University of Health Professionals doctoral program in health promotion and wellness. Dr. Nauert began his career as a clinical physical therapist and served as a regional manager for a publicly traded multidisciplinary rehabilitation agency for 12 years. He has masters degrees in health-fitness management and healthcare administration and a doctoral degree from The University of Texas at Austin focused on health care informatics, health administration, health education and health policy. His research efforts included the area of telehealth with a specialty in disease management.

APA Reference
Nauert PhD, R. (2015). Better Analysis of Social Networking May Offer Revelations. Psych Central. Retrieved on December 16, 2018, from https://psychcentral.com/news/2011/01/31/better-analysis-of-social-networking-may-offer-revelations/23037.html

 

Scientifically Reviewed
Last updated: 6 Oct 2015
Last reviewed: By John M. Grohol, Psy.D. on 6 Oct 2015
Published on PsychCentral.com. All rights reserved.