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New Theory on Humor

New Theory on HumorFor centuries philosophers have debated the concept of humor.

A new take on the subject comes from two psychological scientists who believe humor comes from a harmless threat to the way the world ought to be.

According to A. Peter McGraw and Caleb Warren, most older theories of humor all come up short in one way or another.

Freud thought humor came from a release of tension; another theory holds that humor comes from a sense of superiority, and still another from incongruity.

The researchers, however, point out that all of these could happen if you accidentally killed your spouse—but that wouldn’t be funny. They thought that instead, a situation might be funny only if it also seems benign.

To test their hypothesis, the researchers presented various situations to volunteers they rewarded with candy bars.

In one experiment, the volunteers read pairs of situations—for example, one where Jimmy Dean hired a rabbi as spokesman for their new line of pork products, and one where Jimmy Dean hired a farmer as spokesman for their new line of pork products.

The situation with a moral violation—having a rabbi promote pork—was both more likely to be seen as wrong and more likely to make the reader laugh.

The other part of the study tested whether benign appraisals of a moral violation made it funnier.

For one experiment, participants read a scenario in which either a church or a credit union raffles off an SUV to attract new members. The participants were disgusted when the church attracted members with a raffle, but not the credit union.

But whether they were amused by the church depended in part on whether they went to church themselves; non-churchgoers were more likely to think that was funny. The researchers think this is because the non-churchgoers are “not particularly committed to the sanctity of churches,” says McGraw—so for them, the moral violation seems benign.

Another experiment confirmed that people who have more psychological distance from a moral violation are more likely to be amused. The research is published in Psychological Science, a journal of the Association for Psychological Science.

“We laugh when Moe hits Larry because we know that Larry’s not really being hurt,” says McGraw, referring to thd humorous slapstick of The Three Stooges.

“It’s a violation of social norms. You don’t hit people, especially a friend. But it’s okay because it’s not real.” He points out a recent example, an Internet video of a chain-smoking Indonesian toddler.

“When I was first told about that, I laughed, because it seems unreal—what parent would let their kids smoke cigarettes? The fact that the situation seemed unbelievable made it benign. Then when I saw the video of this kid smoking, it was no longer possible to laugh about it.”

McGraw thinks the theory works for other kinds of humor, like puns. Puns break a linguistic convention or rule but are still okay because they adhere to another rule, so the sentence still makes sense. It also explains why dramas and action movies play better outside of their home countries than comedies do.

“It’s hard to find a comedy that’s funny cross-culturally because the ways that violations can be benign differ from culture to culture. The comedy that is funny cross-culturally tends to involve a lot of physical humor. The violations are clear no matter who you are,” he says.

Source: Association for Psychological Science

New Theory on Humor

Rick Nauert PhD

Rick Nauert, PhDDr. Rick Nauert has over 25 years experience in clinical, administrative and academic healthcare. He is currently an associate professor for Rocky Mountain University of Health Professionals doctoral program in health promotion and wellness. Dr. Nauert began his career as a clinical physical therapist and served as a regional manager for a publicly traded multidisciplinary rehabilitation agency for 12 years. He has masters degrees in health-fitness management and healthcare administration and a doctoral degree from The University of Texas at Austin focused on health care informatics, health administration, health education and health policy. His research efforts included the area of telehealth with a specialty in disease management.

APA Reference
Nauert PhD, R. (2018). New Theory on Humor. Psych Central. Retrieved on November 28, 2020, from
Scientifically Reviewed
Last updated: 8 Aug 2018 (Originally: 10 Aug 2010)
Last reviewed: By a member of our scientific advisory board on 8 Aug 2018
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