It’s been thought that members of so-called “Generation Y” — also referred to as GenY, GenMe or Millenials — differ in significant ways than members of previous generations. How those differences are expressed in workplace and career choices was the focus of new research that finds tha GenY looks a lot different from others generations of workers.
“Company programs focusing on work-life balance, relaxation, and leisure, however, fit GenY’s values well,” writes lead author Jean M. Twenge, professor of psychology at San Diego State University and author of the book Generation Me.
“With more and more GenY’ers entering the workplace, these findings provide implications for the recruitment and management of the emerging workforce.”
Using a large nationally representative sample of young people surveyed since 1976, researchers compared the work values of GenY (born in the late 1980s) to those of GenX (born in the 1970s) and Boomers (born in the 1950s) at the same age. This unique design using data from the past and present allowed the authors to identify differences due to generation and not to age or career stage.
Striking differences emerged for valuing leisure. GenY was much more likely than previous generations to say they wanted a job with an easy pace and lots of vacation time, and less likely to want to work overtime.
They also saw work as less central to their lives and were more likely to agree that “work is just making a living.” At the same time, they placed more importance on salary and status. In other words, the younger generation wants to have their cake (big salaries) and eat it too (work-life balance).
Press accounts often mention that GenY wants to help others and have a positive impact on society, but the study found no differences in preferences for jobs that helped others or were worthwhile to society. GenX’ers and Boomers embraced such values just as much when they were young.
GenY supposedly want interesting and fulfilling jobs where they can make friends, but the current research showed that GenY actually values these things less than previous generations.
These findings have practical implications for recruiting and retaining the young generation. Programs allowing employees to volunteer to help others during work hours or that emphasize social good will be no more successful now than in the past.
The research was published in the Journal of Management under the title of, “Generational Differences in Work Values: Leisure and Extrinsic Values Increasing, Social and Intrinsic Values Decreasing.”
Source: SAGE Publications