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Baby Einstein Revisited

The controversy over educational programming for very young children may have reached a crescendo when the Walt Disney Company decided to refund products they had been advertising as brain boosters.

According to some, the acknowledgment that the videos do not promote better brain development among young children is more than just false advertising. It is a salient indicator of how parents have replaced one-to-one contact with a DVD.

Lucia French, Ph.D., a developmental psychologist who studies language and cognitive development in young children at the University of Rochester, says nothing contributes more to a child’s early development than actual parent-child interaction.

“Babies learn language best when adults spend time with them, talking about things other than behavior,” says French.

French, who does not recommend any screen time for babies, says that research on language development has shown that young children acquire language from interaction with other people.

“They may acquire a few individual words from a television show or video, but to learn to use language to communicate effectively, they need to interact with other people who are interested in communicating with them,” she notes.

She stresses that most children learn language readily if they are in a language-rich environment and that strong language skills are an essential foundation for eventual academic success.

Parents can interact with infants and toddlers, and there are lots of ways to do that without using a video as a prop.

She offers parents the following tips to help enhance young children’s language skills:

  • “Housekeeping” talk (e.g. stop, come here, go to sleep, eat your food, etc.) is common language that every parent uses. All children hear about the same amount of it, but children who develop better communication skills and more vocabulary are those with parents who go beyond “housekeeping talk” to talk with the child about other things, particularly about recent experiences and plans for the near future. Exposure only to “housekeeping talk” deprives children of building two-way communication and a rich vocabulary based on conceptual experiences.
  • Be positive! A lot of children hear many more negative comments than positive comments. Parents should use “extra” feel-good words and vocabulary that have affirmations in them, are responsive terms, have active listening, and have restatements of what the child says.
  • Be sensitive to what your child is interested in. Research shows that when their parents play with them, children are more responsive and learn language more rapidly if the parent enters into the interaction by focusing on what the child is already playing with, rather than trying to redirect the child’s interest to something else.
  • Remember that children understand a lot more language than they can use themselves. Their receptive vocabulary is much larger than their productive vocabulary.
  • Be alert to whether your baby is interested in what you have to say. Babies who aren’t talking yet adjust the amount of language input they are receiving by withdrawing their attention if they don’t understand what the adult is saying. The younger the child, the more the adult needs to talk about the immediate environment, familiar objects, and familiar routines, such as bath time and lunchtime. As children grow older—12 to 18 months—they are increasingly able to understand talk about other places as well as the future and past.
  • Babies and toddlers like faces, music, movement and bright colors, and while Baby Einstein videos offer some of these features, the screen time isn’t going to help them learn a language. Parents should look for other non-video props and activities that tap into these interests.
  • Read to your baby two to three times a day. Reading to children under 9 months does not necessarily contribute significantly to language development, but it establishes the “lap reading” positive relationship that connects the child to the reader to the book. It is really the quality of the interaction that is important from birth to about 12 months.
  • Use picture books for children under 18 months, and as language develops, the amount of text can be increased. This interaction is really about talking together with a book as the focus, rather than actually reading the words in the book. Many parents develop a format involving four parts: Adult getting child’s attention; adult asking a question; child responding to the question; adult giving positive feedback.
  • As children become older, they enjoy both simple stories and non-fiction books that help them understand the world they live in.

Source: University of Rochester

Baby Einstein Revisited

Rick Nauert PhD

Rick Nauert, PhDDr. Rick Nauert has over 25 years experience in clinical, administrative and academic healthcare. He is currently an associate professor for Rocky Mountain University of Health Professionals doctoral program in health promotion and wellness. Dr. Nauert began his career as a clinical physical therapist and served as a regional manager for a publicly traded multidisciplinary rehabilitation agency for 12 years. He has masters degrees in health-fitness management and healthcare administration and a doctoral degree from The University of Texas at Austin focused on health care informatics, health administration, health education and health policy. His research efforts included the area of telehealth with a specialty in disease management.

APA Reference
Nauert PhD, R. (2018). Baby Einstein Revisited. Psych Central. Retrieved on February 24, 2019, from
Scientifically Reviewed
Last updated: 8 Aug 2018
Last reviewed: By a member of our scientific advisory board on 8 Aug 2018
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