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Gambling from Home? You Might Lose the House

computerResearchers have found disturbing evidence that online gambling can easily take over a consumer’s life.

Unfortunately, people who gamble from the comfort of their home tend to think they’re more in control of their gambling than people who gamble in casinos, according to the new study in the Journal of Consumer Research.

Authors June Cotte (University of Western Ontario) and Kathryn A. Latour (University of Nevada-Las Vegas) found surprisingly little previous research on their subject: the habits and motivations of online gamblers, who contribute to a $10 billion a year industry.

Their study found that, unlike casino gamblers, who seek thrills and social experiences, online gamblers seek the anonymity their home computers provide. “For casino gamblers, gambling provides a perceived social connection with unknown others in a sense of shared fates and temporary community. Online gamblers, on the contrary, perceive a lack of social connections in the online realm.”

The researchers conducted a study of 30 Las Vegas gamblers. Ten were online gamblers and 20 were casino gamblers, and all considered themselves to be regular gamblers. The study involved in-depth interviews using visual images and collages created by the participants.

In the course of the study, the authors found significant differences in perceptions and attitudes between people who gamble in casinos and people who gamble on their home computers. Because sensations are not as intense in online gambling, online gamblers tend to play for longer amounts of time, and they think they’re more in control of their gambling, the authors found.

The authors believe that regulating online gambling may remove the excitement of doing something illicit.

“When gambling consumption moves into the home, gambling behavior becomes a part of everyday living. When not seen as reserved solely as behavior for an outing, gambling is more likely to become an insidiously integrated component of a consumer’s life,” the authors conclude.

Source: University of Chicago Press Journals

Gambling from Home? You Might Lose the House

Rick Nauert PhD

Rick Nauert, PhDDr. Rick Nauert has over 25 years experience in clinical, administrative and academic healthcare. He is currently an associate professor for Rocky Mountain University of Health Professionals doctoral program in health promotion and wellness. Dr. Nauert began his career as a clinical physical therapist and served as a regional manager for a publicly traded multidisciplinary rehabilitation agency for 12 years. He has masters degrees in health-fitness management and healthcare administration and a doctoral degree from The University of Texas at Austin focused on health care informatics, health administration, health education and health policy. His research efforts included the area of telehealth with a specialty in disease management.

APA Reference
Nauert PhD, R. (2015). Gambling from Home? You Might Lose the House. Psych Central. Retrieved on August 20, 2018, from https://psychcentral.com/news/2008/10/15/gambling-from-home-you-might-lose-the-house/3135.html

 

Scientifically Reviewed
Last updated: 6 Oct 2015
Last reviewed: By John M. Grohol, Psy.D. on 6 Oct 2015
Published on PsychCentral.com. All rights reserved.