Friends and family are more likely to find the same faces attractive, as compared to strangers rating the attractiveness of the same faces.
While recent research regarding facial attractiveness has emphasized the universality of attractiveness preferences, friends and family were in greater agreement regarding facial attractiveness.
In the study, 113 participants were asked to rate 74 faces on a scale from one to seven, from very attractive to very unattractive. Among the participants were 20 pairs of spouses, 20 pairs of siblings and 41 pairs of close friends. Each of the pairs completed the test separately, so that they could not influence each other’s ratings.
The participants ranged widely in age, but were of a similar background, and were all North American and caucasian, as were the faces.
Participants who were part of a pair of close relations were also paired with another individual who they had not met, in order to form a pair of strangers. While stranger ratings were similar, the strongest agreement on the attractiveness of a face occurred between spouses, siblings and close friends.
Previous research has shown that while there are cross-cultural standards of beauty, there is greater agreement about facial beauty within cultures. This study narrows the focus of preferences for beauty within even smaller groups: individuals who know each other well and have personal relationships.
The researchers theorized that this greater agreement among close relations could stem from several different causes. Interestingly, the number of years that the pairs of people spent in daily contact was related to the strength of their agreement on facial attractiveness. This could be because those individuals who spent a great deal amount of time together saw many of the same faces on a day-to-day basis.
The study was conducted by Richard Russell, a postdoctoral researcher in the Department of Psychology in the Faculty of Arts and Sciences at Harvard University, and Matthew Bronstad, a postdoctoral researcher at the Schepens Eye Research Institute, an affiliate of Harvard Medical School.
“While there are some universal standards of beauty, this study shows that perception and standards of attractiveness are more likely to be shared among individuals who know each other well,” says Russell.
“Because close relations know and see many of the same people, their visual ‘diet’ of faces has been similar. It’s likely that repeated visual exposure to the same faces could have an effect on their perception of what makes a face attractive,” says Bronstad.
Further research will explore the possibility that attractiveness preferences are genetically determined. However, the siblings’ ratings of the faces were not more closely correlated than those of the spouses or the close friends, which suggests that genetics is not the sole cause of facial attractiveness preferences.
The study appears in the current issue of the journal Perception.