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Why Placebos Help Some People

A new University of Michigan study attempts to nail down why some people experience a positive effect when they receive a ‘sham’ treatment while others fail to respond to the same intervention, or even feel worse.

Using two different types of brain scans, U-M researchers have found that the extent to which a person responds to a placebo treatment is closely linked to how active a certain area of their brain becomes when they’re anticipating something beneficial.

Specifically, the research finds strong links between an individual’s response to a placebo “painkiller”, and the activity of the neurotransmitter known as dopamine in the area of the brain known as the nucleus accumbens.

That’s a small region at the center of the brain that’s involved in our ability to experience pleasure and reward, and even to become addicted to the “high” caused by illicit drugs.

The new research, published in the journal Neuron, builds on research previously published by the same U-M team in 2005. That study was the first to show that just thinking a placebo “medicine” will relieve pain is enough to prompt the brain to release its own natural painkillers, called endorphins, and that this corresponds with a reduction in how much pain a person feels.

“Receptors for both endorphins and dopamine are clustered heavily in the nucleus accumbens. So, taken together, our studies delve directly into the mechanisms that underlie the placebo effect,” says senior author Jon-Kar Zubieta, M.D., Ph.D.

“This is a phenomenon that has great importance for how new therapies are studied, because many patients respond just as well to placebo as they do to an active treatment. Our results also suggest that placebo response may be part of a larger brain-resiliency mechanism.”

For the current study, Zubieta and his colleagues — led by neuroscience graduate student David J. Scott — combined information from two types of brain scan to come to their conclusions.

They performed PET (positron emission tomography) scans on the brains of 14 healthy volunteers, and fMRI (functional magnetic resonance imaging) scans on those 14, and on 16 other healthy volunteers.

The PET scans focused on brain dopamine, looking at its activity as volunteers were told to expect, and then received, a painful injection of saline solution in their jaw muscle. They were then told to expect, and then received, an injection that they were told could either be a painkiller or a placebo. (Both were in fact placebos.)

The fMRI scans looked at volunteers’ brains while they played a game. Before each round, they learned that a correct answer would win or lose an amount of money, up to $5.

The PET scans were made using 11C-raclopride, which combines a drug that binds preferentially to dopamine receptors with a short-lived radioactive form of carbon that can be “seen” on PET scans.

Throughout the PET scanning session, volunteers were asked to rate their level of pain on a numerical scale, and to describe any emotions they were experiencing.

Before the painful injection began, but after the volunteers had been told it was coming, they were also asked to guess how much pain relief they’d get from the “painkiller” if they received it.

Half the volunteers were women, all in the same stage of their monthly cycle to avoid differences in hormonal state that might affect tolerance of pain – another topic that Zubieta’s team has studied.

The PET scans and pain ratings revealed that as a group, the volunteers experienced significant pain relief from the placebo. But when researchers looked at each individual’s results, they found that only half of the volunteers reported less pain when they received the “painkiller” placebo.

These placebo responders, as they were dubbed, had significantly more dopamine activity in their left nucleus accumbens than the other volunteers, beginning when they were told the painkiller medicine was about to begin flowing into their jaws. It also turned out that these individuals had also all anticipated the “painkiller” would give good pain relief before they even received it.

Meanwhile, of the seven individuals who didn’t experience the placebo effect, four actually reported feeling more pain when the “painkiller” was delivered – a phenomenon that has been dubbed the “nocebo” effect and has been observed in other situations.

Just to make sure that the volunteers’ pain ratings weren’t affected by the fact that they always received painful injections followed by placebo “painkiller”, the researchers put a separate group of 18 male volunteers through the same experience twice, but no placebo was actually given, and actual PET scans were not done. Their pain and emotion ratings were significantly different from those of volunteers who received placebo.

“The results of these functional molecular imaging studies indicate that dopamine activity is activated in response to a placebo in a manner that’s proportional to the amount of benefit that the individual anticipates,” says Zubieta.

Source: University of Michigan

Why Placebos Help Some People

Rick Nauert PhD

Rick Nauert, PhDDr. Rick Nauert has over 25 years experience in clinical, administrative and academic healthcare. He is currently an associate professor for Rocky Mountain University of Health Professionals doctoral program in health promotion and wellness. Dr. Nauert began his career as a clinical physical therapist and served as a regional manager for a publicly traded multidisciplinary rehabilitation agency for 12 years. He has masters degrees in health-fitness management and healthcare administration and a doctoral degree from The University of Texas at Austin focused on health care informatics, health administration, health education and health policy. His research efforts included the area of telehealth with a specialty in disease management.

APA Reference
Nauert PhD, R. (2015). Why Placebos Help Some People. Psych Central. Retrieved on December 19, 2018, from


Scientifically Reviewed
Last updated: 6 Oct 2015
Last reviewed: By John M. Grohol, Psy.D. on 6 Oct 2015
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