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Archives for 2007

Brain and Behavior

The Influence of Subliminal Messages

Subliminal messages–messages that are processed by our brains but never reach our consciousness–really do influence attitudes and behavior, according to a new study. However, some subliminal messages may have...
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Thinking Patterns of Addiction

New research suggests raising the level of dopamine, a naturally occurring neurotransmitter, may be a new approach for addictive disorders. The finding emerges from an understanding that certain brain...
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Why Do We Root for the Underdog?

Why do people root for the underdog and find underdogs appealing? Researchers propose that those who are viewed as disadvantaged arouse people’s sense of fairness and justice — important...
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