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5 Tips to Increase Your Assertiveness

As Paterson writes in The Assertiveness Workbook:

Through assertiveness we develop contact with ourselves and with others. We become real human beings with real ideas, real differences…and real flaws. And we admit all of these things. We don’t try to become someone else’s mirror. We don’t try to suppress someone else’s uniqueness. We don’t try to pretend that we’re perfect. We become ourselves. We allow ourselves to be there.

These are some ideas to get you started.

1. Start small. You wouldn’t try to scale a mountain before reading a manual, practicing on a rock wall and then moving on to bigger peaks. Going in unprepared just sets you up for failure. Paterson suggested trying to be assertive in mildly tense situations, such as requesting to be seated at a different spot at a restaurant. Then gently work up to tougher situations such as talking to your spouse about infidelity issues, he said.

2. Learn to say no. People worry that saying no is selfish. It’s not. Rather, setting healthy limits is important to having healthy relationships. Here are 10 ways to build and preserve better boundaries, along with 21 tips to squelch being a people-pleaser.

3. Let go of guilt. Being assertive can be tough — especially if you’ve been passive or a people pleaser most of your life. The first few times it can feel unnerving. But remember that being assertive is vital to your well-being. “Assertive behavior that involves advocating for oneself in a way that is respectful of others is not wrong — it is healthy self-care,” Marter said.

Sometimes, you might be unwittingly perpetuating your guilty feelings with negative thoughts or worries. “Replace negative thoughts — such as ‘I am a bad person for not loaning my friend money’ — with a positive mantra [such as] ‘I deserve to have financial stability and not put myself in jeopardy,’” she said.

Deep breathing also helps ease your worries and anxiety. “Breathe in what you need — peace, strength, serenity — and breathe out feelings of guilt, anxiety or shame.”

And if you still feel uncomfortable, put yourself in a compassionate parent or best friend’s shoes. “Sometimes it is easier to think about speaking up for somebody else who we love than it is for ourselves,” Marter said.

4. Express your needs and feelings. Don’t assume that someone will automatically know what you need. You have to tell them. Again, be specific, clear, honest and respectful, Marter said.

Take the example of ordering food at a restaurant, she said. You’d never just order a “sandwich.” Instead you’d request a “tuna on rye with slices of cheddar cheese and tomatoes.” If you’re worried of upsetting someone, use “I” statements, which usually make people less defensive.

According to Marter, instead of saying, “You have no clue what my life is like, and you are a selfish ass,” you might say, “I am exhausted and I need more help with the kids.” What also helps is tempering your anger and speaking from a place of hurt, she said, such as: “I feel so lonely and need you to spend time with me.”

“Focus on the real issue, not the minutiae,” she said. In other words, “are you really mad that the toilet seat was left up or that you were up with the baby five times the night before?” If it’s the baby — and it likely is — be clear and specific: “I am upset that I was up with the baby five times last night and need for you to get up at least twice a night.”

5. Check out resources on assertiveness. In addition to Paterson’s The Assertiveness Workbook, Marter recommended Your Perfect Right: Assertiveness and Equality in Your Life and Relationships (9th Edition) by Robert E. Alberti and Michael L. Emmons and Assertiveness: How to Stand Up for Yourself and Still Win the Respect of Others by Judy Murphy. Paterson also suggested taking a course on effective communication.

5 Tips to Increase Your Assertiveness

Margarita Tartakovsky, M.S.

Margarita Tartakovsky, M.S. is an Associate Editor and regular contributor at Psych Central. Her Master's degree is in clinical psychology from Texas A&M University. In addition to writing about mental disorders, she blogs regularly about body and self-image issues on her Psych Central blog, Weightless.

APA Reference
Tartakovsky, M. (2018). 5 Tips to Increase Your Assertiveness. Psych Central. Retrieved on December 11, 2019, from
Scientifically Reviewed
Last updated: 8 Oct 2018 (Originally: 17 May 2016)
Last reviewed: By a member of our scientific advisory board on 8 Oct 2018
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