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Stimuli or rewards which, although not directly related to biological needs, motivate certain behaviors.

Example: College students who opt to fill out a survey about their drug-related behaviors are entered in a drawing to win an iPod.

APA Reference
Grinnell, R. (2016). Incentive. Psych Central. Retrieved on July 13, 2018, from https://psychcentral.com/encyclopedia/incentive/