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Implicit Attitude

Unacknowledged attitudes external to a person’s awareness which nonetheless have measurable effects on people’s response times to stimuli.

Example: A version of an Implicit Attitudes Test (IAT) has participants make the split-second decision whether to “shoot” intruders in a video game based on whether or not they are holding a gun; many people exhibit an implicit bias toward blacks, manifested as faster and more frequent decisions to “shoot” when the intruder pictured is a black man.

Implicit Attitude
APA Reference
Grinnell, R. (2018). Implicit Attitude. Psych Central. Retrieved on July 8, 2020, from