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Ignoring unpleasant aspects of external reality, even in the face of overwhelming evidence that they are true.

Example: A woman discovers lipstick on her husband’s collar. It’s not her shade, but she decides it must be hers anyway.

APA Reference
Grinnell, R. (2016). Denial. Psych Central. Retrieved on June 18, 2018, from https://psychcentral.com/encyclopedia/denial/