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Denial

Ignoring unpleasant aspects of external reality, even in the face of overwhelming evidence that they are true.

Example: A woman discovers lipstick on her husband’s collar. It’s not her shade, but she decides it must be hers anyway.

Denial
APA Reference
Grinnell, R. (2016). Denial. Psych Central. Retrieved on November 20, 2018, from https://psychcentral.com/encyclopedia/denial/