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Availability Heuristic

A social psychological term referring to people’s tendency to base predictions and generalizations about a population on the ease with which they can think of an example to support or disprove a statement.

Example: “Alcohol and cigarettes can’t hurt you. My grandfather drank like a fish and smoked like a chimney, and he lived to be 89.”

Availability Heuristic
APA Reference
Grinnell, R. (2018). Availability Heuristic. Psych Central. Retrieved on September 19, 2020, from