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An example or model of a person, thing, or idea, often grossly oversimplified, as in the case of a stereotype. Often found in folklore or fairy tales. Swiss psychiatrist Carl Gustav Jung used archetypes to analyze the personalities of his patients.

Example: Many popular fairy tales involve a struggle between a charming, beautiful heroine and her wicked stepmother.

APA Reference
Grinnell, R. (2018). Archetype. Psych Central. Retrieved on September 19, 2020, from