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Selfless giving and concern for the welfare of others. May also help to establish one’s own self-worth; some psychologists argue that even altruism is selfish, motivated by a desire to reduce guilt or other unpleasant feelings in the giver.

Example: John D. Rockefeller was a notable businessman who devoted the second half of his life to charitable endeavors and religion.

APA Reference
Grinnell, R. (2018). Altruism. Psych Central. Retrieved on July 8, 2020, from