So Why is Truehope So Angry?
So with a good study under its belt, why does Truehope threaten to sue a blogger who wrote about what they read on Truehope’s website and their experience taking EMPowerplus? This is not the kind of response you’d ever see from a company who marketed a traditional psychiatric medication. It suggests, in my opinion, that the founders of Truehope have thin skins and can’t take any criticism.
Even with a study showing the benefit of its formulation, I’d be reluctant to recommend EMPowerplus to folks. It’s the equivalent, in my opinion, of an expensive multivitamin — the kind you can pick up at any drugstore.1 There’s nothing particularly special or unique about its formulation, and certainly nothing justifying its price.
Furthermore, the company’s Truehope website is littered with contradictory statements regarding treating bipolar, depression, ADHD and other disorders. After claiming to treat the symptoms of these disorders with EMPowerplus, you’ll find in tiny type at the bottom of each page a statement that the supplement is actually not intended to treat any of these disorders. A company that still believes — and tells its customers, over and over again — the “chemical imbalance” theory of mental illness (which has been discredited by researchers) is probably not exactly a company keeping up with the times.
Another red flag is that the company has a bunch of websites that are seemingly unrelated, but also appear to be connected in some manner. Anthony Stephan was interviewed here and is promoting a different company called Q Sciences (although the Q Sciences website makes no mention of Anthony Stephan?).
Q Sciences sells something called EMPowerplus Q96 (with the same 36 ingredients) and is apparently a multi-level marketing company setup to sell EMPowerplus Q96 in the U.S. There are dozens of Q96 distributor websites setup to sell this formulation — type in empowerplus or Q96 into Google to see them all.2 Confused and overwhelmed? Yeah, me too.3 Why would a vitamin company need to engage in a, in my opinion, seedy multi-level marketing campaign in order to sell its formula?
Finally, a company that threatens people is not a company I’d ever want to do business with. If they believed in their product’s legitimacy, they’d welcome criticism… and work to get their product properly government-approved to treat disorders (since they’re telling everyone they’re treating them anyway).
For further reading…
EMPowered to Kill
This article describes more of the research that has been conducted on EMPowerplus, and the story of a man who went off of his schizophrenia medications and instead relied on EMPowerplus for his treatment.
- But beware, too: experts say that, in general, multivitamins are just a waste of money. [↩]
- Q Sciences takes care of all product distribution and shipping $49 enrollment fee includes your own virtual back office, marketing materials and free product samples Business Starter Packs (optional but highly encouraged) provide $350 – $1,500 worth of product to begin selling and sharing. [↩]
- And to add to the confusion, Hardy Nutritionals takes after the namesake of David Hardy and apparently sells a slightly altered EMPowerplus formulation under the name of “Daily Essential Nutrients.” [↩]