People who say they are addicted to chocolate or pizza may not be exaggerating, U.S.-based scientists said Tuesday. A brain scan study of normal, hungry people showed their brains lit up when they saw and smelled their favorite foods in much the same way as the brains of cocaine addicts when they think about their next snort.
“Food presentation significantly increased metabolism in the whole brain (by 24 percent) and these changes were largest in superior temporal, anterior insula, and orbitofrontal cortices,” they wrote.
Finally have some science behind the suspected link. But is it an ‘addiction’ or simply a controllable craving? That’s the real question left unanswered. Nobody knows what these brain results really mean.