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Hair for Men? Preying on Men’s Insecurities

Hair for Men? Preying on Mens Insecurities - Seth GaronMost of the time, society doesn’t pay much attention to men’s insecurities. Where there are dozens of magazines devoted to women and helping them feel better (or worse, depending on how you look at it) about themselves, there are very few men’s magazines.

What you’ll find men’s magazines is similar to what you find in magazines targeted to women — products or services to help them feel better about themselves. For women, that magic bullet is always about losing weight.

For men, the magic bullet is a little bit different. It’s about losing their hair.

Here’s what over $12,000 buys a man for a hair loss treatment. If you take out your magnifying glass, you may spot the difference.

Men are just as vulnerable to self-image and self-esteem advertising as women are. It just usually isn’t targeted at their beer gut, but their balding head of hair.

And just like women, they can be sucked into marketing that promises stunning results. The reality, however, demonstrates that the magic bullet of self-esteem really can’t be bought.

Bosley, which bills itself as “The World’s Most Experienced Hair Restoration Expert,” sponsors a blog that, in hindsight, is probably the world’s worst marketing device for their service. Why? Because they show real-world photos of the results of thousands of dollars’ worth of treatment.

And that treatment is — to say the least, in my opinion — disappointing.

Seth Garon’s big head is on the top of this post. After $12,000+ worth of treatment, that’s what his “After” photo looks like. Can you spot the difference?

I’m sorry, but I had to squint to see any difference.

Mark B. describes himself as a “former balding guy.” You tell me, does he look like he’s significantly different in these two photos?

Mark B. Bosley client

Michael Shelangoski from Portland, OR looks better after his treatment:

Michael Shelangoski, Portland, OR

And although his cost wasn’t disclosed, it makes you wonder — how much did he spend for that little extra “frizzy” hair covering just a portion of his forehead? Was that a $5,000 enhancement, or a $12,000 enhancement?

Losing your hair — like gaining weight — isn’t some sort of sign of being deformed or inferior. It’s a common and normal sign of aging.1 People who seek to battle the normal aging process aren’t going to find much value in companies who promise the world, while delivering only mediocre results.

I guess if you have so much money (or so little self-esteem) that services like Bosley make sense to you, so much the better. But to the rest of us — myself included — such services, in my opinion, just make you look ridiculous and vain.


Read more about Seth: Bosley Author – Seth Garon

Hair for Men? Preying on Men’s Insecurities


  1. Perhaps in people who are “prematurely” going bald, it might be more understandable… but again, if you have a strong self-esteem, why would you even care? []

John M. Grohol, Psy.D.

Dr. John Grohol is the founder of Psych Central. He is a psychologist, author, researcher, and expert in mental health online, and has been writing about online behavior, mental health and psychology issues since 1995. Dr. Grohol has a Master's degree and doctorate in clinical psychology from Nova Southeastern University. Dr. Grohol sits on the editorial board of the journal Computers in Human Behavior and is a founding board member of the Society for Participatory Medicine. You can learn more about Dr. John Grohol here.

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APA Reference
Grohol, J. (2018). Hair for Men? Preying on Men’s Insecurities. Psych Central. Retrieved on October 29, 2020, from
Scientifically Reviewed
Last updated: 8 Jul 2018 (Originally: 23 Jul 2012)
Last reviewed: By a member of our scientific advisory board on 8 Jul 2018
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